The State of Prospecting 2026
The essential report guiding smarter, more effective outreach.
IR Power
IR Power gained 69 high-quality leads, with several showing immediate interest, and uncovered major opportunities, including one with 300x growth potential. The campaign also expanded their reach and fostered strategic relationships.
Success metrics
Global reach
Secured leads across various industries, expanding IR Power's market presence
Cost efficiency
Generated a strong ROI, with a cost per lead averaging £76.21
Consistent pipeline
Delivered 69 high-quality leads, maintaining a steady flow of sales opportunities
Sales focus
Allowed the sales team to focus on high-value opportunities, with one lead having the potential to grow 300x.
Excellent results and service. As this was the first time using lead generation, plus for a complex business, I was a bit nervous. The Sopro team has been on top of performance, offering insights in how the campaign can be tweaked.
Company
IR Power reduces the electricity consumption of industry by recycling wasted electricity from its critical machines
Website
https://www.i-r-power.comIndustry
Industrial Machinery Manufacturing
Founded
2023
Size
2-10 employees
Partnering with sopro since
2023
Challenge
IR Power, a start-up, faced the challenge of building a pipeline of new clients, expanding into new sectors, and demonstrating the broader application of their solutions. They needed to establish strategic relationships and tailor their proposition to different industries to accelerate growth.
We recognised IR Power's potential to grow quickly, so our focus was on delivering highly targeted outreach that would generate immediate interest and open doors to key industry sectors.
Solution
Sopro implemented a comprehensive, multichannel strategy to identify and engage IR Power’s ideal customer profile (ICP) through personalized outreach. Their team optimized targeting, conducted detailed analysis, and enabled the development of strategic business relationships across multiple platforms.
Our strategy was to ensure every outreach effort was highly personalised and impactful, helping IR Power not just generate leads but form valuable connections within their target industries.
Impact
The solution enabled IR Power to generate 69 leads, some of which had immediate interest, significantly boosting their sales pipeline. Their partnership with Sopro became a major lead source, contributing directly to their growth and overall success.
The campaign is going great and has brought plenty of good conversations. It keeps me very busy, the strongest lead in the pipeline has the opportunity to grow 300x.
Trusted by 3,750+ B2B companies
Professional Training and Coaching
Working Transitions
Sopro generated over 600 leads for Working Transitions, helping secure key deals and achieve a 280% ROI, driving significant business…
Facilities Services
Accugrit
Accugrit achieved a 19% conversion rate and a 6x ROI with Sopro, generating 210 leads in just four months. This…
Human Resources
Pace HR
This HR services client achieved rapid growth through a consistent lead flow—securing 28 clients, expanding their market nationally, and delivering…
Watch your sales grow
Discover how Sopro helps hundreds of businesses sell more. We do the hard work, so you can do your best work.
