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Transparency is one of our core values, so we publish live, unedited results from every client campaign.
Updated daily, this data gives you an honest view of the impact our multi-channel prospecting delivers.

A clear benchmark for success

Every business is unique, so every Sopro campaign is bespoke. However, these figures provide a real-world benchmark for success and a solid foundation for understanding your potential return on investment.

Explore the potential

Browse the data to uncover performance patterns across different sectors and business types. These live updates help you understand what a Sopro campaign could achieve for you and offer valuable insights into the power of our approach.

Last updated: 20/01/25 at 18:18

Global summary - all Sopro campaigns

	Campaigns	Businesses engaged	Prospects engaged	Total enagements	Intent generated	Intent %	Leads generated	Lead %
Total	1,000	3,266,589	5,582,946	20,616,154	168,026	5.14%	84,937	2.6%

Summary by target company size

Employees	Campaigns	Businesses engaged	Prospects engaged	Total enagements	Intent generated	Intent %	Leads generated	Lead %
1-10 employees	569	288,096	310,939	1,190,049	8,797	3.05%	6,784	2.35%
11-50 employees	781	769,766	915,986	3,352,350	26,510	3.44%	15,949	2.07%
51-200 employees	912	852,221	1,159,585	4,225,694	33,993	3.99%	18,549	2.18%
201-500 employees	925	429,416	674,150	2,489,991	19,892	4.63%	9,938	2.31%
501-1000 employees	899	268,688	498,840	1,851,068	15,564	5.79%	7,611	2.83%
1001-5000 employees	872	385,060	911,758	3,390,993	28,396	7.37%	13,537	3.52%
5001-10,000 employees	813	102,464	327,564	1,219,940	9,732	9.50%	4,178	4.08%
10,001+ employees	817	162,975	771,642	2,849,992	24,697	15.15%	8,122	4.98%

Summary by target industry

Industry	Campaigns	Businesses engaged	Prospects engaged	Total enagements	Intent generated	Intent %	Leads generated	Lead %
Accounting	564	17,105	27,717	98,735	926	5.41%	389	2.27%
Airlines/Aviation	603	19,364	38,821	142,516	1,162	6.00%	567	2.93%
Alternative Dispute Resolution	83	163	193	743	14	8.59%	6	3.68%
Alternative Medicine	161	659	874	3,478	28	4.25%	16	2.43%
Animation	242	1,224	1,548	5,657	68	5.56%	44	3.59%
Apparel & Fashion	615	30,042	45,459	170,674	897	2.99%	508	1.69%
Architecture & Planning	442	11,794	14,638	54,023	441	3.74%	278	2.36%
Arts & Crafts	168	593	666	2,313	25	4.22%	13	2.19%
Automotive	730	68,704	119,790	454,850	3,426	4.99%	1,721	2.5%
Aviation & Aerospace	591	18,634	36,115	137,286	1,177	6.32%	560	3.01%
Banking	604	29,803	78,369	301,047	2,497	8.38%	682	2.29%
Biotechnology	631	48,521	96,104	366,708	2,597	5.35%	1,248	2.57%
Broadcast Media	510	9,369	18,051	63,635	543	5.80%	300	3.2%
Building Materials	592	24,447	36,957	138,662	1,237	5.06%	754	3.08%
Business Supplies & Equipment	476	5,311	6,859	24,759	169	3.18%	95	1.79%
Capital Markets	348	1,789	2,495	9,256	75	4.19%	30	1.68%
Chemicals	606	29,232	63,124	237,908	2,105	7.20%	1,190	4.07%
Civic & Social Organization	436	9,669	12,504	44,862	583	6.03%	335	3.46%
Civil Engineering	574	20,496	39,945	142,409	1,394	6.80%	910	4.44%
Commercial Real Estate	332	2,674	4,316	15,940	184	6.88%	65	2.43%
Computer & Network Security	516	10,810	16,189	60,897	469	4.34%	164	1.52%
Computer Games	494	10,640	14,877	55,758	355	3.34%	156	1.47%
Computer Hardware	502	3,403	5,254	20,581	186	5.47%	65	1.91%
Computer Networking	320	1,253	1,736	6,677	42	3.35%	22	1.76%
Computer Software	719	143,488	225,581	840,150	4,282	2.98%	1,734	1.21%
Construction	725	161,540	265,776	958,300	10,195	6.31%	5,781	3.58%
Consumer Electronics	620	8,696	15,838	60,618	968	11.13%	136	1.56%
Consumer Goods	727	37,745	66,902	258,906	1,867	4.95%	986	2.61%
Consumer Services	609	10,516	14,757	57,344	378	3.59%	230	2.19%
Cosmetics	622	14,980	28,374	107,643	681	4.55%	319	2.13%
Dairy	349	1,989	4,918	18,665	151	7.59%	105	5.28%
Defense & Space	563	10,668	27,111	104,556	910	8.53%	367	3.44%
Design	558	21,511	26,451	95,656	858	3.99%	543	2.52%
E-Learning	463	9,320	12,592	47,039	238	2.55%	140	1.5%
Education Management	567	51,064	73,416	259,704	2,698	5.28%	1,596	3.13%
Electrical/Electronic Manufacturing	700	54,708	85,012	315,176	2,175	3.98%	1,146	2.09%
Entertainment	588	18,609	32,956	120,783	957	5.14%	506	2.72%
Environmental Services	615	28,304	42,874	157,780	1,565	5.53%	951	3.36%
Events Services	524	21,469	29,191	100,344	943	4.39%	626	2.92%
Executive Office	242	862	1,086	4,000	49	5.68%	26	3.02%
Facilities Services	559	20,965	35,403	129,084	1,116	5.32%	672	3.21%
Farming	420	5,031	7,170	25,669	255	5.07%	180	3.58%
Financial Services	742	179,031	345,816	1,280,598	10,588	5.91%	3,587	2%
Fine Art	249	1,310	1,549	5,591	51	3.89%	36	2.75%
Food & Beverages	714	66,140	107,414	410,377	3,181	4.81%	1,676	2.53%
Food Production	687	53,547	102,090	385,285	2,925	5.46%	1,738	3.25%
Fund-Raising	268	1,862	2,404	8,519	81	4.35%	47	2.52%
Furniture	540	12,254	15,114	57,375	441	3.60%	264	2.15%
Gambling & Casinos	362	4,176	6,576	25,699	156	3.74%	81	1.94%
Glass, Ceramics & Concrete	365	2,363	3,645	13,557	117	4.95%	78	3.3%
Government Administration	523	28,095	72,852	257,605	3,042	10.83%	1,684	5.99%
Government Relations	241	1,240	2,102	7,762	94	7.58%	43	3.47%
Graphic Design	120	612	680	2,496	10	1.63%	8	1.31%
Health, Wellness & Fitness	641	38,323	49,431	181,129	1,246	3.25%	642	1.68%
Higher Education	559	39,350	85,957	305,115	2,843	7.22%	1,313	3.34%
Horticulture	156	426	481	1,726	19	4.46%	13	3.05%
Hospital & Health Care	697	90,229	158,111	594,222	4,574	5.07%	1,933	2.14%
Hospitality	633	70,025	117,197	420,030	3,866	5.52%	1,886	2.69%
Human Resources	480	9,584	13,735	50,848	455	4.75%	213	2.22%
Import & Export	287	2,515	3,024	10,896	119	4.73%	84	3.34%
Individual & Family Services	394	5,468	6,680	24,255	238	4.35%	171	3.13%
Industrial Automation	564	11,803	19,758	72,563	551	4.67%	282	2.39%
Information Services	586	9,499	17,192	61,541	418	4.40%	185	1.95%
Information Technology & Services	753	205,812	299,782	1,104,442	8,433	4.10%	3,676	1.79%
Insurance	650	54,679	104,562	395,798	2,960	5.41%	1,073	1.96%
International Affairs	226	860	1,464	5,194	40	4.65%	26	3.02%
International Trade & Development	469	4,695	7,355	26,645	292	6.22%	150	3.19%
Internet	633	17,455	27,442	110,840	618	3.54%	328	1.88%
Investment Banking	353	2,590	4,724	16,888	142	5.48%	60	2.32%
Investment Management	557	25,515	41,248	154,437	1,411	5.53%	475	1.86%
Judiciary	53	87	162	586	3	3.45%	1	1.15%
Law Enforcement	232	2,386	4,879	17,296	197	8.26%	103	4.32%
Law Practice	506	32,494	55,993	211,345	2,226	6.85%	802	2.47%
Legal Services	494	18,500	25,498	94,235	747	4.04%	343	1.85%
Legislative Office	49	61	113	407	10	16.39%	4	6.56%
Leisure, Travel & Tourism	580	33,950	48,119	170,363	1,241	3.66%	648	1.91%
Libraries	189	377	588	2,125	24	6.37%	5	1.33%
Logistics & Supply Chain	644	47,408	86,297	316,584	2,664	5.62%	1,607	3.39%
Luxury Goods & Jewelry	507	10,597	19,312	73,684	440	4.15%	187	1.76%
Machinery	647	44,800	70,438	269,085	2,474	5.52%	1,489	3.32%
Management Consulting	653	57,949	86,080	318,066	2,505	4.32%	1,581	2.73%
Maritime	484	15,097	23,598	84,200	960	6.36%	682	4.52%
Market Research	440	6,268	11,151	38,080	380	6.06%	223	3.56%
Marketing & Advertising	650	104,778	161,086	584,178	3,468	3.31%	2,319	2.21%
Mechanical or Industrial Engineering	632	53,030	80,173	288,745	2,573	4.85%	1,522	2.87%
Media Production	530	13,917	19,446	69,280	589	4.23%	350	2.51%
Medical Devices	649	38,945	70,621	282,202	1,963	5.04%	900	2.31%
Medical Practice	413	7,042	8,833	36,606	244	3.46%	105	1.49%
Mental Health Care	414	8,287	11,094	40,897	398	4.80%	199	2.4%
Military	179	464	1,135	4,246	59	12.72%	11	2.37%
Mining & Metals	511	12,288	25,310	93,114	1,049	8.54%	704	5.73%
Mobile Games	126	312	377	1,519	5	1.60%	3	0.96%
Motion Pictures & Film	265	1,949	2,388	8,372	77	3.95%	56	2.87%
Museums & Institutions	351	5,687	12,297	44,536	465	8.18%	270	4.75%
Music	418	5,273	7,765	28,480	268	5.08%	155	2.94%
Nanotechnology	231	870	1,350	5,088	66	7.59%	49	5.63%
Newspapers	222	993	1,930	6,598	77	7.75%	38	3.83%
Nonprofit Organization Management	549	63,379	97,474	347,097	3,840	6.06%	1,934	3.05%
Oil & Energy	646	41,303	79,155	292,006	2,577	6.24%	1,277	3.09%
Online Media	427	4,120	5,954	22,109	166	4.03%	95	2.31%
Outsourcing/Offshoring	397	3,911	6,697	24,619	243	6.21%	124	3.17%
Package/Freight Delivery	311	1,410	2,771	10,271	89	6.31%	50	3.55%
Packaging & Containers	546	16,289	26,821	103,085	861	5.29%	512	3.14%
Paper & Forest Products	404	3,360	6,359	23,853	236	7.02%	170	5.06%
Performing Arts	311	3,886	5,177	18,184	277	7.13%	141	3.63%
Pharmaceuticals	693	51,243	125,267	470,769	3,112	6.07%	1,577	3.08%
Philanthropy	191	1,214	1,488	5,138	42	3.46%	25	2.06%
Photography	206	776	938	3,398	25	3.22%	17	2.19%
Plastics	493	10,868	15,413	58,434	495	4.55%	332	3.05%
Political Organization	148	415	829	2,877	37	8.92%	14	3.37%
Primary/Secondary Education	392	15,788	19,933	73,986	645	4.09%	458	2.9%
Printing	420	7,093	8,561	31,607	309	4.36%	201	2.83%
Professional Training & Coaching	415	16,992	21,003	77,344	698	4.11%	455	2.68%
Program Development	179	593	690	2,566	34	5.73%	26	4.38%
Public Policy	232	1,073	1,754	5,959	65	6.06%	41	3.82%
Public Relations & Communications	437	10,187	17,837	61,081	581	5.70%	402	3.95%
Public Safety	352	3,483	7,401	25,530	326	9.36%	216	6.2%
Publishing	466	8,698	13,705	46,444	408	4.69%	236	2.71%
Railroad Manufacture	342	1,434	2,515	9,375	78	5.44%	54	3.77%
Ranching	27	37	39	151	3	8.11%	2	5.41%
Real Estate	655	70,556	115,847	426,379	3,378	4.79%	1,819	2.58%
Recreational Facilities & Services	314	2,830	3,659	12,761	110	3.89%	69	2.44%
Religious Institutions	207	1,227	1,762	6,633	46	3.75%	26	2.12%
Renewables & Environment	663	42,809	64,379	228,753	2,370	5.54%	1,358	3.17%
Research	546	12,669	22,254	79,091	674	5.32%	380	3%
Restaurants	461	11,506	17,276	62,923	433	3.76%	238	2.07%
Retail	785	108,755	212,467	806,864	5,291	4.87%	2,497	2.3%
Security & Investigations	418	9,135	12,162	44,554	397	4.35%	244	2.67%
Semiconductors	518	8,219	22,065	84,099	610	7.42%	259	3.15%
Shipbuilding	292	2,015	3,415	12,373	176	8.73%	128	6.35%
Sporting Goods	529	8,600	14,152	53,929	296	3.44%	151	1.76%
Sports	541	21,600	33,024	118,632	1,362	6.31%	861	3.99%
Staffing & Recruiting	541	33,795	44,134	162,905	1,412	4.18%	644	1.91%
Supermarkets	244	856	1,475	5,500	24	2.80%	15	1.75%
Telecommunications	674	46,484	87,574	328,373	2,414	5.19%	1,052	2.26%
Textiles	471	6,170	7,897	29,484	254	4.12%	187	3.03%
Think Tanks	208	774	921	3,363	30	3.88%	18	2.33%
Tobacco	222	487	1,873	6,968	49	10.06%	25	5.13%
Translation & Localization	262	980	1,405	4,877	49	5.00%	28	2.86%
Transportation/Trucking/Railroad	620	30,060	54,461	200,015	1,630	5.42%	917	3.05%
Utilities	652	32,849	75,722	273,122	2,602	7.92%	1,245	3.79%
Venture Capital & Private Equity	460	11,123	15,333	55,511	350	3.15%	198	1.78%
Veterinary	311	1,662	2,382	8,851	66	3.97%	44	2.65%
Warehousing	288	1,787	2,425	9,195	88	4.92%	38	2.13%
Wholesale	611	20,487	27,886	104,383	766	3.74%	494	2.41%
Wine & Spirits	574	11,314	23,823	89,148	778	6.88%	304	2.69%
Wireless	243	833	1,173	4,460	23	2.76%	13	1.56%
Writing & Editing	108	242	274	981	12	4.96%	8	3.31%

Summary by month and year

Month	Prospects engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Dec	224005	785275	1.76	7213	0.46	1211	8.4	7735	1048	606	859	9.73	0.95	2531	0.57	$354.09
Nov	278632	963084	1.73	10060	0.52	1728	8.59	10353	1228	768	1138	9.83	1.07	3198	0.58	$348.51
Oct	275435	1007722	1.83	9270	0.46	1516	8.18	10358	1249	809	1202	10.01	0.94	3285	0.6	$335.39
Sep	237336	809044	1.71	217215	13.43	45757	10.54	9211	928	664	1111	14.23	18.79	2718	0.58	$349.28
Aug	199031	726700	1.83	282478	19.44	55603	9.84	8396	837	551	932	13.64	28.32	2327	0.59	$342.12
Jul	214471	851528	1.99	341931	20.08	51689	7.56	9829	998	672	1053	10.23	28.74	2728	0.64	$314.53
Jun	219182	806028	1.84	360572	22.37	54283	7.53	8889	901	607	980	10.03	29.63	2493	0.57	$351.75
May	228194	866969	1.9	422944	24.39	81618	9.65	11727	1131	861	1231	12.86	33.04	3234	0.71	$282.29
Apr	238025	917239	1.93	388395	21.17	103566	13.34	15179	1537	1116	1487	17.01	35.09	4146	0.87	$229.64
Mar	254425	894937	1.76	287740	16.08	55343	9.62	15298	1520	1021	1437	11.29	26.4	3993	0.79	$254.87
Feb	233087	851980	1.83	302404	17.75	49844	8.24	16208	1653	1092	1552	10.4	28.71	4314	0.93	$216.15
Jan	221913	827587	1.87	324626	19.62	52602	8.1	17202	1823	1163	1727	10.39	30.6	4723	1.07	$187.94