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Last updated: 04/09/25 at 08:38

Global summary - all Sopro campaigns

	Campaigns	Businesses engaged	Prospects engaged	Total engagements	Intent generated	Intent %	Leads generated	Lead %
Total	944	3,914,365	6,881,105	25,573,234	180,042	4.60%	84,073	2.15%

Summary by target company size

Employees	Campaigns	Businesses engaged	Prospects engaged	Total engagements	Intent generated	Intent %	Leads generated	Lead %
1-10 employees	540	316,290	348,810	1,308,202	7,316	2.31%	5,578	1.76%
11-50 employees	733	1,006,135	1,216,408	4,482,601	29,095	2.89%	15,925	1.58%
51-200 employees	871	1,067,748	1,504,167	5,564,785	40,524	3.80%	18,996	1.78%
201-500 employees	882	520,429	859,473	3,175,753	22,480	4.32%	10,568	2.03%
501-1000 employees	846	318,432	636,683	2,375,400	16,972	5.33%	7,636	2.4%
1001-5000 employees	826	419,549	1,106,961	4,141,657	29,035	6.92%	13,261	3.16%
5001-10,000 employees	780	106,997	398,768	1,502,084	10,514	9.83%	4,334	4.05%
10,001+ employees	775	152,733	800,539	2,989,443	23,679	15.50%	7,468	4.89%

Summary by target industry

Industry	Campaigns	Businesses engaged	Prospects engaged	Total engagements	Intent generated	Intent %	Leads generated	Lead %
Accounting	508	20,818	32,799	117,448	807	3.88%	287	1.38%
Airlines/Aviation	533	21,874	45,632	166,692	1,341	6.13%	548	2.51%
Alternative Dispute Resolution	82	157	206	820	9	5.73%	5	3.18%
Alternative Medicine	138	694	1,022	3,986	20	2.88%	13	1.87%
Animation	198	1,309	1,668	6,343	53	4.05%	24	1.83%
Apparel & Fashion	564	36,836	58,604	221,657	1,154	3.13%	428	1.16%
Architecture & Planning	395	15,441	19,641	74,055	482	3.12%	271	1.76%
Arts And Crafts	203	1,068	1,308	4,808	30	2.81%	16	1.5%
Automotive	672	89,331	154,296	595,978	4,419	4.95%	1,930	2.16%
Aviation & Aerospace	538	19,551	36,997	142,157	1,218	6.23%	434	2.22%
Banking	561	28,204	80,046	300,739	2,789	9.89%	501	1.78%
Biotechnology	562	56,532	122,505	468,662	2,749	4.86%	1,271	2.25%
Broadcast Media	443	9,257	18,087	65,315	446	4.82%	227	2.45%
Building Materials	482	28,127	44,557	165,773	1,346	4.79%	711	2.53%
Business Supplies And Equipment	424	6,441	8,567	32,626	211	3.28%	107	1.66%
Capital Markets	294	1,884	2,771	10,272	99	5.25%	34	1.8%
Chemicals	547	33,045	68,098	257,636	2,267	6.86%	1,102	3.33%
Civic & Social Organization	381	10,003	13,717	49,212	558	5.58%	303	3.03%
Civil Engineering	544	28,268	58,681	208,195	2,336	8.26%	1,304	4.61%
Commercial Real Estate	325	3,811	5,524	20,239	184	4.83%	68	1.78%
Computer & Network Security	450	11,449	17,388	67,307	541	4.73%	171	1.49%
Computer Games	430	9,902	15,310	57,695	260	2.63%	130	1.31%
Computer Hardware	449	4,317	6,865	27,049	173	4.01%	80	1.85%
Computer Networking	265	1,289	1,716	6,388	39	3.03%	12	0.93%
Computer Software	668	144,794	242,555	904,091	4,198	2.90%	1,590	1.1%
Construction	669	231,002	379,137	1,369,583	13,647	5.91%	7,179	3.11%
Consumer Electronics	562	11,733	21,377	83,163	766	6.53%	157	1.34%
Consumer Goods	627	25,504	43,469	172,324	1,084	4.25%	468	1.84%
Consumer Services	541	14,576	21,077	81,712	414	2.84%	211	1.45%
Cosmetics	554	18,756	36,531	137,865	995	5.30%	355	1.89%
Dairy	307	1,587	3,123	12,214	96	6.05%	51	3.21%
Defense & Space	486	14,199	33,436	124,049	1,157	8.15%	338	2.38%
Design	490	25,563	32,655	120,518	776	3.04%	408	1.6%
E-Learning	381	9,186	13,260	54,233	248	2.70%	142	1.55%
Education Management	526	70,466	98,621	362,625	2,394	3.40%	1,570	2.23%
Electrical/Electronic Manufacturing	628	72,237	109,149	414,570	3,111	4.31%	1,542	2.13%
Entertainment	525	21,791	40,080	152,082	901	4.13%	430	1.97%
Environmental Services	548	31,393	49,949	185,886	1,527	4.86%	869	2.77%
Events Services	476	21,882	31,525	115,769	796	3.64%	428	1.96%
Executive Office	223	990	1,222	4,660	41	4.14%	27	2.73%
Facilities Services	509	27,580	45,670	167,102	1,326	4.81%	816	2.96%
Farming	387	5,338	7,981	28,532	239	4.48%	167	3.13%
Financial Services	699	205,780	417,585	1,524,737	12,830	6.23%	3,367	1.64%
Fine Art	222	1,130	1,352	5,071	43	3.81%	23	2.04%
Food & Beverages	632	74,639	129,046	481,760	3,222	4.32%	1,644	2.2%
Food Production	624	63,265	115,273	446,811	2,866	4.53%	1,597	2.52%
Fund-Raising	214	1,552	1,950	7,071	49	3.16%	26	1.68%
Furniture	495	16,142	21,523	79,246	509	3.15%	267	1.65%
Gambling & Casinos	310	3,771	6,022	22,778	112	2.97%	55	1.46%
Glass, Ceramics & Concrete	361	2,663	4,068	15,360	103	3.87%	56	2.1%
Government Administration	508	32,466	85,826	317,461	2,672	8.23%	1,691	5.21%
Government Relations	210	1,377	2,449	8,856	107	7.77%	58	4.21%
Graphic Design	151	1,063	1,199	4,435	22	2.07%	12	1.13%
Health, Wellness And Fitness	564	49,201	69,097	263,490	1,219	2.48%	659	1.34%
Higher Education	517	54,565	140,048	529,408	3,196	5.86%	1,998	3.66%
Horticulture	202	717	854	3,123	20	2.79%	13	1.81%
Hospital & Health Care	648	124,984	223,361	868,982	4,826	3.86%	2,159	1.73%
Hospitality	597	86,007	135,472	501,473	4,079	4.74%	1,975	2.3%
Human Resources	415	10,844	16,578	62,521	349	3.22%	192	1.77%
Import And Export	273	2,954	3,729	13,503	148	5.01%	108	3.66%
Individual & Family Services	307	5,152	6,171	23,912	178	3.45%	115	2.23%
Industrial Automation	520	16,644	28,109	105,530	933	5.61%	449	2.7%
Information Services	510	9,843	18,882	68,296	355	3.61%	170	1.73%
Information Technology And Services	705	248,239	373,694	1,396,082	8,425	3.39%	3,550	1.43%
Insurance	604	63,969	133,938	488,220	3,186	4.98%	1,165	1.82%
International Affairs	204	867	1,354	5,041	21	2.42%	12	1.38%
International Trade And Development	390	4,107	6,715	23,932	227	5.53%	122	2.97%
Internet	548	12,285	18,695	69,628	338	2.75%	185	1.51%
Investment Banking	365	3,473	6,739	25,100	316	9.10%	131	3.77%
Investment Management	491	25,367	41,400	152,469	1,388	5.47%	388	1.53%
Judiciary	62	118	202	790	6	5.08%	2	1.69%
Law Enforcement	223	2,402	4,802	17,772	124	5.16%	96	4%
Law Practice	483	35,974	68,492	252,159	2,378	6.61%	836	2.32%
Legal Services	463	25,764	35,727	129,645	941	3.65%	347	1.35%
Legislative Office	52	63	117	435	7	11.11%	3	4.76%
Leisure, Travel & Tourism	515	42,496	60,511	218,982	1,602	3.77%	656	1.54%
Libraries	161	382	562	2,052	14	3.66%	7	1.83%
Logistics And Supply Chain	583	57,528	104,412	384,395	2,620	4.55%	1,344	2.34%
Luxury Goods & Jewelry	455	12,427	23,142	90,840	621	5.00%	183	1.47%
Machinery	573	44,566	69,053	256,154	2,258	5.07%	1,294	2.9%
Management Consulting	584	64,067	97,535	358,899	2,287	3.57%	1,123	1.75%
Maritime	416	11,782	17,377	61,730	560	4.75%	374	3.17%
Market Research	410	7,573	18,128	65,336	590	7.79%	322	4.25%
Marketing And Advertising	602	129,019	198,384	722,281	3,362	2.61%	1,923	1.49%
Mechanical Or Industrial Engineering	611	72,434	109,850	403,247	3,356	4.63%	1,775	2.45%
Media Production	491	17,837	27,075	96,422	621	3.48%	349	1.96%
Medical Devices	586	53,312	103,901	395,698	2,447	4.59%	965	1.81%
Medical Practice	372	8,044	9,992	43,309	187	2.32%	93	1.16%
Mental Health Care	377	8,292	11,773	45,488	250	3.01%	143	1.72%
Military	136	289	479	1,968	17	5.88%	4	1.38%
Mining & Metals	441	13,051	22,524	84,804	845	6.47%	573	4.39%
Mobile Games	105	245	333	1,270	6	2.45%	3	1.22%
Motion Pictures And Film	221	1,059	1,361	4,965	43	4.06%	27	2.55%
Museums & Institutions	302	3,909	6,614	23,973	199	5.09%	113	2.89%
Music	360	4,905	7,183	26,470	307	6.26%	97	1.98%
Nanotechnology	205	835	1,256	4,810	45	5.39%	32	3.83%
Newspapers	202	735	1,489	5,351	41	5.58%	22	2.99%
Nonprofit Organization Management	485	65,846	100,560	362,934	3,044	4.62%	1,645	2.5%
Oil & Energy	580	45,344	91,439	338,808	3,099	6.83%	1,825	4.02%
Online Media	348	3,663	5,433	19,460	154	4.20%	96	2.62%
Outsourcing/Offshoring	330	3,729	6,252	24,078	211	5.66%	91	2.44%
Package/Freight Delivery	285	1,238	2,150	8,025	42	3.39%	30	2.42%
Packaging And Containers	485	17,210	28,184	108,921	756	4.39%	395	2.3%
Paper & Forest Products	371	4,123	7,907	30,272	197	4.78%	134	3.25%
Performing Arts	283	3,464	4,634	15,997	149	4.30%	79	2.28%
Pharmaceuticals	648	56,594	135,918	515,528	2,887	5.10%	1,244	2.2%
Philanthropy	202	1,162	1,580	5,717	39	3.36%	25	2.15%
Photography	208	855	1,023	3,809	20	2.34%	13	1.52%
Plastics	449	11,799	17,361	66,290	515	4.36%	303	2.57%
Political Organization	141	334	578	2,094	22	6.59%	15	4.49%
Primary/Secondary Education	349	21,501	28,285	103,832	556	2.59%	424	1.97%
Printing	370	8,075	9,974	36,202	253	3.13%	179	2.22%
Professional Training & Coaching	376	18,931	23,613	83,117	547	2.89%	336	1.77%
Program Development	164	514	608	2,280	36	7.00%	19	3.7%
Public Policy	197	1,081	1,702	5,958	54	5.00%	38	3.52%
Public Relations And Communications	367	11,636	17,854	63,838	428	3.68%	280	2.41%
Public Safety	351	4,106	9,271	31,197	302	7.36%	211	5.14%
Publishing	384	8,692	14,068	47,019	403	4.64%	178	2.05%
Railroad Manufacture	312	1,581	2,750	10,166	92	5.82%	51	3.23%
Ranching	22	25	31	104	2	8.00%	1	4%
Real Estate	599	94,054	153,931	574,532	3,474	3.69%	1,817	1.93%
Recreational Facilities And Services	289	3,882	4,994	18,012	108	2.78%	71	1.83%
Religious Institutions	197	1,325	1,858	7,507	51	3.85%	31	2.34%
Renewables & Environment	625	60,358	95,402	349,446	3,152	5.22%	1,864	3.09%
Research	486	15,126	29,679	105,203	849	5.61%	449	2.97%
Restaurants	410	12,523	18,586	71,902	362	2.89%	222	1.77%
Retail	720	134,347	242,094	919,710	5,188	3.86%	2,211	1.65%
Security And Investigations	376	9,772	13,295	49,488	498	5.10%	270	2.76%
Semiconductors	457	8,954	21,586	82,887	544	6.08%	199	2.22%
Shipbuilding	252	2,203	3,763	13,295	161	7.31%	94	4.27%
Sporting Goods	474	9,319	14,666	55,615	289	3.10%	135	1.45%
Sports	465	20,941	35,220	126,331	1,147	5.48%	598	2.86%
Staffing And Recruiting	499	41,233	55,362	203,065	1,293	3.14%	557	1.35%
Supermarkets	246	1,098	1,935	7,493	28	2.55%	14	1.28%
Telecommunications	628	51,013	100,348	372,615	2,119	4.15%	912	1.79%
Textiles	428	8,275	11,017	40,786	347	4.19%	203	2.45%
Think Tanks	188	724	936	3,487	45	6.22%	17	2.35%
Tobacco	231	545	2,087	7,725	80	14.68%	29	5.32%
Translation And Localization	231	1,052	1,641	6,096	39	3.71%	18	1.71%
Transportation/Trucking/Railroad	562	34,877	59,063	220,431	1,430	4.10%	754	2.16%
Utilities	616	40,010	104,207	385,524	2,884	7.21%	1,317	3.29%
Venture Capital & Private Equity	398	9,425	13,061	49,944	305	3.24%	103	1.09%
Veterinary	282	1,712	2,420	8,811	65	3.80%	35	2.04%
Warehousing	285	1,891	2,612	9,823	103	5.45%	36	1.9%
Wholesale	510	26,161	37,839	139,594	792	3.03%	425	1.62%
Wine And Spirits	499	10,063	20,869	77,280	737	7.32%	238	2.37%
Wireless	194	661	871	3,299	21	3.18%	8	1.21%
Writing & Editing	97	286	327	1,119	7	2.45%	6	2.1%

Summary by month and year

Month	Prospects engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Aug	317519	1118468	1.76	7279	0.33	783	5.38	8187	922	613	826	6.88	0.51	2372	0.38	$535.45
Jul	336624	1327764	1.97	8611	0.33	1098	6.38	10834	1195	804	1031	6.82	0.83	3046	0.45	$442.05
Jun	313935	1161032	1.85	5999	0.26	910	7.59	13114	1467	991	1285	6.98	0.68	3776	0.6	$332.56
May	321151	1211715	1.89	7175	0.3	976	6.8	13579	1483	1105	1515	6.86	0.72	4126	0.64	$311.34
Apr	317476	1165993	1.84	6505	0.28	1011	7.77	11433	1171	917	1184	7.73	0.6	3286	0.52	$386.52
Mar	309805	1144132	1.85	8570	0.38	907	5.29	11437	1098	862	1047	5.09	0.91	3036	0.49	$408.24
Feb	287754	1065320	1.85	7430	0.35	1263	8.5	10753	1135	843	1144	8.21	0.8	3146	0.55	$365.87
Jan	270388	1027206	1.9	7993	0.39	1873	11.72	10639	1109	818	1160	13.15	0.87	3121	0.58	$346.60
Dec	224005	785274	1.76	7213	0.46	1211	8.4	7723	1035	600	841	9.73	0.95	2493	0.56	$359.41
Nov	278632	963084	1.73	10060	0.52	1728	8.59	10353	1228	768	1138	9.83	1.07	3198	0.58	$348.51
Oct	275435	1007722	1.83	9270	0.46	1516	8.18	10358	1249	809	1202	10.01	0.94	3285	0.6	$335.39
Sep	237336	809044	1.71	217215	13.43	45757	10.54	9211	928	664	1111	14.23	18.79	2718	0.58	$349.28

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