The State of Prospecting 2026
The essential report guiding smarter, more effective outreach.
On IT
This IT services client benefited from dependable lead flow – securing their first client within six weeks, enabling staff expansion, and delivering strong ROI.
Success metrics
Cost efficiency
With a lead rate of 4.2%, the cost per lead was around £65, providing great ROI
Reliable lead flow
Facilitated the hiring of new staff
Quick ROI
The first customer was signed in six weeks, showing quick impact
I was so impressed with the results that after the first three months, we decided to double our spend. It was that good. And since then, it’s grown even more so.
Company
Specialist IT support, helping businesses with IT products and services
Website
https://www.onit.co.uk/Industry
IT Services
Founded
2003
Size
2-10 employees
Partnering with sopro since
2022
Challenge
On IT had already explored and tested numerous marketing options but struggled to achieve meaningful results. From Google PPC and Facebook marketing to telemarketing, they invested over £75,000 across various channels, yet failed to generate the leads they needed to drive growth.
Recognising the potential of prospecting as a solution, they sought a partner who could deliver a consistent flow of high-quality leads. That’s when they turned to Sopro to master their sales outreach and finally unlock the potential for sustainable growth.
Before Sopro we tried various different channels, we spent about £75,000 on Google PPC, Facebook marketing, telemarketing, various other channels and generated net zero.
Solution
We worked closely with On IT to develop an efficient sales funnel, providing a reliable, continuous system for generating high-quality leads. With our tailored outreach strategy, they could tap into a steady flow of engaged prospects right from the start.
The impact was immediate: On IT began seeing results in record time, converting leads into customers faster than anticipated.
Since engaging with Sopro we closed our deals in the space of six weeks. We actually closed the first deal within the first week of dealing with Sopro. So that went from a lead generated to a signed customer in the space of three weeks.
Impact
On IT’s partnership with Sopro delivered results that exceeded their expectations, driving sustained growth and transforming their new business operations. The steady influx of high-quality leads enabled them to pitch to multiple new clients at any given time, providing a reliable foundation for ongoing expansion.
This success has also allowed On IT to recruit additional staff, scaling their team to meet rising demand—all thanks to the opportunities generated through Sopro’s outreach.
We’re now dealing with half a dozen customers at a time that are coming through that Sopro channel. With this growth, it means we’ve been able to recruit new staff and it’s all attributable to Sopro.
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