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How ACM moved beyond organic growth to accelarate their development while keeping outreach personal

ACM are a business that grew organically for a number of years, but wanted to accelerate their growth. With the US providing a large potential target market, sopro was able to help them with larger scale outreach that still felt personal.

  • “ACM Talent is a uniquely positioned management company representing the most accomplished and cutting edge industry talent, providing the highest level and most diverse opportunities in voiceover.”
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Success metrics

Lead generation

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

www.acmtalent.com/

Location:

US

Product/Service

Voice over talent

Deal cycle

1 week - 3 months

Size

11+

Location

US

Role/Function

Senior Creative and Production roles

Objectives

  • The purpose of this campaign is to target and engage with senior stakeholders within marketing and advertising firms, introduce the ACM brand and proposition and invite the prospect to engage (on email or the phone)

Our solution

Campaign performance breakdown

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Marketing & Advertising 2207 49.11% 218 9.88% 109 4.93% £40.50
Entertainment 316 39.24% 47 14.9% 24 7.6% £32.92
Media Production 228 59.65% 43 18.9% 25 11% £22.80
Online Media 199 30.65% 12 6% 4 2% £124.38
Broadcast Media 118 46.61% 32 27.1% 18 15% £16.39
Internet 57 38.60% 7 12.3% 2 3% £92.50
Motion Pictures & Film 49 75.51% 18 36.7% 8 16% £15.31
Design 22 72.73% 6 27.3% 1 5% £55.00

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1 – 10 160 89.38% 62 38.8% 23 14.4% £17.39
11 – 50 383 76.50% 93 24.3% 51 13.3% £18.77
51 – 200 1178 47.62% 119 10.1% 58 4.9% £50.78
201 – 500 409 44.50% 38 9.3% 21 5.1% £48.69
501-1000 352 43.47% 29 8.2% 14 4.0% £62.86
1001-5000 407 33.17% 35 8.6% 18 4.4% £56.53
5001-10000 198 37.88% 18 9.1% 11 5.6% £45
10001+ 270 24.81% 14 5.2% 8 3.0% £84.38

 

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