How Abintegro scaled up their outreach with Sopro to boost sales in various key markets

Abintegro wanted to boost their sales in various markets, whilst using their own sales team. By engaging with sopro, they were able to scale up their outreach and target key areas with specific messaging.

ABINTEGRO provides businesses with engaging online technology & e-learning content for career management & transition. Hundreds of academic institutions, careers firms and businesses of all shapes and sizes use Abintegro to support the employability and career development needs of their people

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

www.abintegro.com/

Location:

UK

Product/Service

Learning & Development Platform

Deal cycle

/

Size

51+

Location

UK, South Africa, Singapore, UAE, Hong Kong, Australia, New Zealand, Sweden, Denmark, Norway, Netherlands

Role/Function

/

Objectives

Digitize the process to make it accessible to all employees.
Addresses common issue of lack of career development opportunities, making them visible to all members of staff.
Improve Retention and motivation of staff, enabling employers to demonstrate internal mobility
Encourages employee engagement – providing a strong employee benefit.
Ensure students are ready and employable

Our solution

Campaign performance breakdown

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Myself Only	8	37.50%	0	0.00%	0	0.00%	NA
1-10	9	66.67%	1	16.67%	0	0.00 %	NA
11-50	66	40.91%	7	25.93%	4	6.06%	£ 33
51-200	252	42.86%	44	40.74%	21	8.33%	£ 24
201-500	1536	43.03%	278	42.06%	102	6.64%	£ 30
501-1000	1103	44.51%	214	43.59%	88	7.98%	£ 25
1001-5000	1642	40.13%	260	39.46%	103	6.27 %	£ 32
5001-10,000	481	34.30%	66	40.00%	22	4.57%	£ 44
10,001+	1360	37.72%	127	24.76%	26	1.91%	£ 105

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