Big outreach for small teams

Most outreach advice assumes you have a dedicated team, a full tool stack, and the budget to test and iterate at scale. Most B2B businesses don’t.

For most small teams, growth is inconsistent. Some rely on referrals. Some see the odd inbound lead. Others are starting from scratch, with no consistent pipeline at all.

This session, hosted by Carmen Pashen, is a practical look at what works when time and resources are limited.

Expert insight comes from Sopro’s Charlie Spink, a CS team lead with experience of over 1,000 campaigns, and Kit Smith, Content Manager with 5 years of research into B2B buyer behaviour and outreach best practices.

What’s covered

• The first thing every business should do before sending a single message
• Why negative replies are good if used correctly
• Why response rate (not pipeline) is the right thing to measure in the early weeks
• The risk involved in using AI, and where a human must be involved
• The key things to avoid that tank your results

Key takeaways

• A practical checklist for outreach readiness
• The common mistakes that consistently hold smaller teams back
• Why one clear message outperforms a full pitch every time
• When it makes sense to run outreach yourself (and when it doesn’t)