Reach the right buyers without adding more noise

In this Outreach Fix episode, we look at one of the biggest problems in B2B outreach today: too many teams respond to tougher deliverability by simply sending more emails. But more volume is not the same as better coverage.

Sopro’s Kit Smith and Rob Harlow unpack why market coverage matters, what it really means to map your full TAM, and how to reach the right buyers without creating more noise. They explore why outreach breaks when it stays campaign-based, why CRM systems are not built to manage modern prospecting, and why precision matters more than sheer numbers.

What you’ll learn:

• Why many B2B teams fail to cover their full market
• What proper market coverage looks like
• Why sending more emails is not the answer to deliverability issues
• How better targeting improves relevance, response, and deliverability
• Why reaching more stakeholders per account increases your chances of winning bigger deals

Key takeaways:

Coverage starts with visibility. If you don’t know what your full market looks like, it’s difficult to engage the right companies consistently.

More volume is not better outreach. As deliverability gets harder, simply increasing sends actually leads to weaker performance.

Precision protects results. Filtering out poor-fit companies improves relevance and makes it easier to apply outreach where it has the best chance of working.

Deals are won across groups, not just individuals. The more decision-influencers in an account who know you, the stronger your chance of converting the opportunity.