B2B sales

9 minutes

October 6, 2026

B2B lead nurturing: How to nurture sales leads

Learn how B2B lead nurturing works, how to nurture sales leads effectively and build a strategy that turns interest into qualified opportunities.

B2B marketing

10 minutes

September 9, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.

B2B sales

23 minutes

August 19, 2026

53 sales statistics and industry trends

Discover the latest statistics to supercharge your B2B sales strategies in 2026. Get exclusive insights on sales challenges, best-performing channels, and more.

Sales tools and automation

35 minutes

June 19, 2026

Sopro vs ZoomInfo, which should you choose: Managed outreach or sales intelligence software?

Comparing Sopro or ZoomInfo? Explore managed outreach vs sales intelligence software, including pricing, resources, data, compliance, and use cases.

B2B marketing

22 minutes

May 6, 2026

53 must-read CRM statistics and trends for 2026

Explore the latest CRM statistics, data, and trends for 2026. Discover adoption rates, ROI, challenges, and insights shaping customer relationship management.

B2B marketing

23 minutes

March 6, 2026

52 sales and marketing alignment statistics for 2026

Discover the latest sales and marketing alignment statistics from Sopro’s experts, covering pipeline impact, revenue growth, team efficiency, and more.

Artificial Intelligence

38 minutes

December 5, 2025

75 statistics about AI in B2B sales and marketing

Discover how AI is transforming B2B sales and marketing teams with the latest statistics, insights, data, and trends from Sopro’s AI experts.

Optimising the sales process

9 minutes

September 1, 2025

Cost per acquisition (CPA): What is it and how do you calculate it?

This guide covers everything you need to know about cost per acquisition (CPA), including how it works, how to improve it, and why it matters.

B2B sales

19 minutes

June 10, 2025

How to get out of a sales slump: proven strategies and expert advice

Struggling with a sales slump? We explore the reasons for sales declines, offer 16 ways to get out of a slump, and explain how to prevent declining sales.

B2B sales

27 minutes

May 5, 2025

The 35 best B2B sales tools for 2025

Discover the best B2B sales tools to grow your business, automate your processes, and boost conversions. Find free tools, AI tools, CRM tools, and more.