B2B sales

15 minutes

January 30, 2025

What is lead scoring? A complete guide for businesses

Boost your sales efficiency with our complete guide to mastering B2B lead scoring, packed with expert tips and actionable steps.
B2B sales

12 minutes

January 27, 2025

What is effective lead nurturing?

Explore effective lead nurturing strategies and best practices to enhance your sales funnel and understand the importance of aligning sales and marketing teams.
B2B sales

16 minutes

December 9, 2024

Sales funnel vs sales pipeline: The complete guide

Sales Funnel vs sales pipeline: what's the difference, what does each include, and why should you be optimising them? All is revealed.
B2B sales

15 minutes

October 2, 2024

The complete guide to B2B sales strategies: 9 tactics for success

Discover key B2B sales strategies, from navigating buyer journeys to integrating AI. Learn how to create a comprehensive plan to drive success
B2B marketing

12 minutes

September 4, 2024

The complete guide to sales and marketing alignment

Sales and marketing alignment can be transformative. This guide covers everything about smarketing and gives 9 simple and practical tips.
B2B sales

10 minutes

July 25, 2024

Business storytelling: How to boost sales by telling a story

How business storytelling transforms B2B sales by creating emotional connections, enhancing brand recall, and driving higher conversion rates