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About us

Meet your extended team.

Sopro is more than a tool: we are smart humans with unrivalled expertise and powerful technology. Our teams have doubled in size every year, thanks to the expertise, dedication and passion of our people.

2 founders. 1 unique idea.

With their expertise, a vision and heaps of passion Ryan and Rob started Sopro in 2015, and it was all about the numbers.

It’s still about the numbers today, delivering transparent and measurable ROI for our clients, only now there’s a whole team of us, bringing professional expertise, passion and the power of human connection to what we do.

We’ve all come a long way in a short time.

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Meet your campaign team

Sopro clients get a dedicated two person team that work tirelessly to improve campaign performance. But those two are the tip of the iceberg, with an army of over 200 experts backing them up.

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Client services

The face of Sopro, and your go to trusted advisors. Our client service team are proactive, innovative, and creative. And they'll go the extra mile to build the campaign you deserve.

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Operations

The wizards behind the campaigns, these guys don't rest until they've pulled every lever and tweaked every button, in their never-ending pursuit of the perfect campaign.

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Tech

The brains behind our world-class software, this team of self-confessed geeks build systems that deliver emails at an astonishing rate, and create cutting edge tech to take prospecting to the next level.

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Compliance and data

The number boffins, our compliance and data experts are next-level clever, making sure everything we do is best in class and watertight.

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Specialist copywriters

These guys aren’t just expert writers, they are expert prospecting writers. They know exactly how to grab someones attention and secure that all-important call.

Our leadership team

Every member of our team is focused on delivering success for our clients. And while we can't introduce every Sopro employee, you can meet our leadership team here.

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Rob Harlow

Co-founder and CINO rob@sopro.io

Rob has been a dedicated geek ever since being given a ZX Spectrum at 8 years old and spending an entire summer copying the code for Hangman.

When he sold his first website aged 12 he started to consider doing it for a living. He currently looks after everything tech at Sopro: he wrote the first line of code and now manages a team of over 30 engineers.

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Ryan Welmans

Co-founder and CEO ryan@sopro.io

A numbers guy at heart, our commercial co-founder Ryan builds, bolsters and steers the ship as an accountable, strategic and highly technical business leader.

Ryan co-founded Sopro in 2015 and has directly founded or provided non-executive leadership to several high-growth tech startups through the Founders Hub incubate and accelerate programs.

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Monika Joshevska

Head of Operations and Country Manager monika@sopro.io

Monika joined Sopro as the first employee in Macedonia in 2016, and works with Operations, Reporting, R&D and Tech.

She is responsible for planning, building and overseeing service delivery. It’s her team of prospecting experts that work on campaigns day-to-day, driving amazing results for our clients.

Monika also set up the Macedonian branch and works on building the Sopro brand locally.

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Steve Harlow

Chief Sales Officer steve@sopro.io

Steve accidentally fell into sales 17 years ago. He’s done it all from cold calling to multiple sales team management.

He spotted the benefit of Sopro straight away, and now heads up the internal and external sales teams, as well as our partnership network.

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Michelle Thomas

Head of People michelle@sopro.io

Michelle has been working in HR for 18 years, and loves how focusing on people can drive organisational success. She believes Sopro is a great HR opportunity: it’s a fantastic place to work that people are keen to join and never want to leave!

Michelle helps to add some of the fun to the office: organising cocktail evenings, ice cream making challenges, and yoga classes.

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David Edmondson

Group Finance Director david@sopro.io

David started his finance career with Deloitte in 1997 and has accumulated 20+ years of post-qualification experience across a mixture of PLC’s and fast-growing SME’s.

Over the last five years, he has been focused on working with owners and SMT’s within the martech sector ensuring financial control whilst driving the commercial goals of the business. He oversees the Sopro group finance function.

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Ana Ansell

Head of Marketing ana.ansell@sopro.io

Ana previously led marketing teams at Streetbees, Visa, Travelex, MoneyGram and Triad Group Plc.

Consistently helping businesses grow, Ana’s track record covers scaling start-ups, growing established global brands, and agency-side experience. She has supported acquisitions and investment rounds successfully in several roles.

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Lizzie Counihan

Head of Client Services lizzie@sopro.io

Lizzie joined Sopro in 2019 and is responsible for driving our customer success strategy.

She brings over a decade of experience heading up global and industry-leading client teams and is a firm believer that investing in people is the key to customer and business success.

Every member of our team is focused on delivering success for our clients. And while we can't introduce every Sopro employee, you can meet our leadership team here.

Sopro leadership team

Rob Harlow

Co-founder and CINO

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Sopro leadership team

Ryan Welmans

Co-founder and CEO

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Sopro leadership team

Monika Joshevska

Head of Operations and Country Manager

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Sopro leadership team

Steve Harlow

Chief Sales Officer

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Sopro leadership team

Michelle Thomas

Head of People

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Sopro leadership team

David Edmondson

Group Finance Director

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Sopro leadership team

Ana Ansell

Head of Marketing

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Sopro leadership team

Lizzie Counihan

Head of Client Services

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Sopro in numbers

We engage over 1200 new prospects
per hour
Each year we generate £100m of new deals
for our clients
We have experience of 8,000 previous
campaigns
We support over 600+ sales & marketing
teams

We're our own best case study

70 % of our new business comes from our own email marketing campaigns

We’re proud of the success stories we’ve created for our clients, transforming businesses large and small through optimised email marketing. Back in 2015, Sopro’s first customer was… Sopro. We used our own technology to grow our business, perfecting the service through those initial campaigns.

Discover what’s possible for your business.

Book your demo call
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All winning together

Right from the start, we wanted our clients to have more than just logins and a weekly report. Sopro would be a supportive marketing service, prioritising transparency, compliance and the protection of our client's reputations. So we started hiring talented people, who bought-in to our vision. And people noticed. Awards and recognition followed, which spurred us all on even more.