Alertsense

How Alertsense used SoPro campaigns to drive sales without building out internal business development teams

Website

https://konexus.com/alertsense

Company profile

Location:

Product/Service:

SAAS platform

Deal cycle:

6 months

Target profile

Location:

Company size:

200+

Role/Function:

Senior Business Continuity and Business Resilience roles

How Alertsense used Sopro to save time, gain more leads, and focus on selling more

Headline results

£64 cost per lead

3% lead rate

12% response rate

$102 cost per lead 3% lead rate 12% response rate

Company description

Alertsense offer a SaaS platform to help mid to large organisations notify citizens or staff of fire, hurricanes and other disasters. Their platform is particularly helpful for companies with lots of locations manage risks and alerts.

Objectives

Introduce the Alertsence brand and proposition
Invite the prospect into the first stage of the sales process
This would be a brief call to understand a bit more about the platform and it’s relevance

Our solution

Due to having a niche and difficult to find potential client persona, Alertsense spent too much time sourcing prospects to get in touch with. Sopro are reaching a higher volume of the right people with their accelerated prospect identification processes, leaving Alertsense to focus on following up with replies and selling.

Campaign performance

Sector	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
Hospital & Health Care	622	520	24%	72	12%	24	4%	$52
Financial Services	295	179	18%	37	13%	4	1%	$148
Construction	290	256	25%	33	11%	7	2%	$83
Banking	172	92	15%	18	10%	5	3%	$69
Utilities	134	103	21%	13	10%	4	3%	$67
Hospitality	131	142	31%	25	19%	4	3%	$66
Retail	127	119	28%	23	18%	4	3%	$64
Transportation/Trucking/Railroad	109	87	22%	9	8%	4	4%	$55
Restaurants	75	91	34%	8	11%	1	1%	$150
Oil & Energy	65	66	27%	5	8%	3	5%	$43

Company Size	Prospects	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
201-500	641	565	25.0%	70	10.9%	16	2.5%	$80
501-1000	554	418	21.1%	51	9.2%	16	2.9%	$69
1001-5000	532	460	23.8%	71	13.3%	17	3.2%	$63
5001-10,000	232	185	23.3%	40	17.2%	11	4.7%	$42
10,001+	271	208	22.3%	39	14.4%	11	4.1%	$49