The State of Prospecting 2026
The essential report guiding smarter, more effective outreach.
Social for Good
This marketing services client achieved dependable lead flow—tripling their team since partnering with Sopro, expanding into new markets, and delivering outstanding ROI.
Success metrics
Global reach
Achieved leads across the UK and Europe, entering previously untapped markets and broadening client reach
Cost efficiency
Delivered an impressive ROI, with a low £36.22 cost per lead ensuring exceptional value for investment
Consistent pipeline
Generated over 1,793 leads since 2021, maintaining a steady and reliable flow of high-quality opportunities
Sales focus
Enabled the team to prioritise engaging purpose-driven clients, maximizing sales efficiency and impact
Fantastic ROI from using Sopro exclusively since 2021.
Company
Social for good partners with organisations to drive results through the positive use of social media
Website
https://www.socialforgood.co.uk/Industry
Marketing Services
Founded
2010
Size
2-10 employees
Partnering with sopro since
2021
Challenge
Social for Good struggled to consistently find purpose-driven companies aligned with their values while filtering out less suitable prospects. They needed a reliable lead generation process to target organisations prioritising social impact and ethical practices.
The biggest challenge was uncovering the right companies, to ensuring any outreach aligned with their mission.
Solution
We used targeted keywords and a refined outreach strategy to identify and connect with organisations focused on social impact and sustainability. By leveraging tailored messaging across multiple channels, they effectively resonated with purpose-driven audiences and generated high-quality leads.
We expertly crafted outreach that brought Social for Good directly to the clients who matched their values.
Impact
By focusing on identifying ICPs through industry-specific terms like “green” and “ethical,” Sopro ensured alignment with Social for Good’s values. The campaigns achieved over 18,000 sends, generating leads with a remarkable response rate exceeding 2%.
We've tripled the team since working with Sopro and haven't been doing any other outbound sales work.
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