How CopyHouse supercharged their sales pipeline with Sopro
CopyHouse is a content marketing agency, specialising in the technology space. They help businesses bring their messaging to life through copy writing and B2B social meda. Their passion is making complex ideas easy to understand – creating a world where deep tech isn’t scary or confusing.
They’re trusted by big names such as Meta, SEMrush, and Hubspot, and whether it’s designing an entire website or producing a short press release, quality and speed is the number one priority for CopyHouse.
Success metrics
Lead generation
Sopro generated over 2,300 leads for Cohaesus
Cost efficiency
Cost per lead ranged from £23 to £81, providing a significant return on investment.
Speed of messaging
The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.
Major lead source
Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.
Company
Website
https://copyhouse.io/Location:
UK
Product/Service
Copy writing and digital marketing
Deal cycle
1-4 months
Size
1-10,000+
Location
UK
Role/Function
Marketing Managers / C-suite / Communications Managers
The challenge
As a very new business, CopyHouse didn’t yet have a proper sales process.
They were still getting their marketing up and running, so needed a good stream of leads to get them on the path to growth.
“Sopro has totally supercharged our pipleline. It’s brought us some of our biggest deals and best clients..”
Kathryn Strachan, Managing Director and Owner, CopyHouse
Our solution
We helped CopyHouse establish a system for generating leads that they could continuously utilise. With our support, they were able to start generating leads – and closing deals – in record time.
“It was a month or two into working with Sopro that we got our first closed deal. That one deal covered all of Sopro’s expenses, and still continues to.”
Kathryn Strachan, Managing Director and Owner, CopyHouse
The results
CopyHouse’s success with us went beyond their expectation and the amazing results speak for themselves.
“I couldn’t imagine not using Sopro, I tell everyone I meet about it – it’s been game-changing for CopyHouse.”
Kathryn Strachan, Managing Director and Owner, CopyHouse
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