icn
icn

How GroundScope used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Transport booking tool

Deal cycle:

8 - 10 weeks

Target profile

Location:

UK, Europe, US, ROW

Company size:

1000+

Role/Function:

Senior Travel, Procurement & Facilities roles

How Groundscope used Sopro to deliver consistent lead flow across a varied target industry list

Despite a varied target market, Sopro delivered a lead rate above 6% and a cost per lead of just £30.

Headline results

logo-coral
$48 cost per lead
logo-coral
7% lead rate
logo-coral
25% response rate
logo-coral
£30 cost per lead 7% lead rate 25% response rate

Company description

  • GroundScope provides global ground transportation services for corporate clients and travel partners including TMCs, online booking tools and GDS.
  • GroundScope’s innovative, easy to use booking tool provides access to a global network of authenticated ground transport providers.  Our end to end service is vendor neutral and gives access to a fleet of 150,000 taxis, chauffeur drive cars and minibuses worldwide.
  • Consolidated world-wide buying power gives clients excellent value for money whilst our commitment to innovation, technology and customer care delivers high quality service.

Objectives

  • The purpose of this campaign is to target and indentify senior Travel, Procurement & Facilities roles within the relevant sectors – introduce the Groundscope product and proposition and invite the prospect to a call/meeting to discuss further

Campaign performance

 

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Financial Services 179 49.72% 37 20.67% 10 5.59% £35.8
Construction 118 49.15% 24 20.34% 3 2.54% £78.67
Information Technology & Services 217 52.07% 53 24.42% 15 6.91% £28.93
Facilities Services 96 39.58% 14 14.58% 2 2.08% £96
Oil & Energy 96 43.75% 18 18.75% 5 5.21% £38.4
Telecommunications 87 42.53% 15 17.24% 6 6.90% £29
Real Estate 78 48.72% 15 19.23% 1 1.28% £156
Utilities 68 39.71% 25 36.76% 6 8.82% £22.67
Retail 66 36.36% 15 23% 4 6% £33

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1001 – 5000 733 47.61% 229 31.24% 44 6% £33.32
5001 – 10000 246 57.32% 69 28.05% 24 9.76% £20.5
10001+ 1269 43.85% 262 20.65% 80 6.30% £31.73

Explore other success stories

c2

SPI Pharma

For over 75 years, we have supplied the pharmaceutical industry with highly engineered products and innovative solutions that improve the…

c2

The Signature Works

The Signature Works is a personalised clothing and promo printing and embroidery service. (Largest t-shirt printing company in Northern Ireland)

c2

Zehnder

Zehnder offers a range of products from decorative radiators, comfortable indoor ventilation, heating and cooling ceiling systems and clean air…