How Work House Metal connected with prospects at a lead rate of 8% with Sopro

WHM specialize in Grain Refiners and Master Alloys. WHM exists to support their clients’ aluminum needs in every way so that they can focus on driving their business. They help material purchasers keep their budgets on track by obtaining the highest quality materials at wholesale pricing. They do this by sourcing and maintaining quality partnerships and passing those benefits onto their customers.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://workhousemetal.com/

Location:

US

Product/Service

Raw material and alloys supply

Deal cycle

/

Size

All

Location

USA and Canada

Role/Function

Purchasing, Procurement, Supply Chain & Senior Management Roles

Objectives

Identify and engage with Managers and Directors within Mining and Metal industry, introduce the WHM product and proposition and invite prospects onto a phone call to discuss further.

Campaign performance breakdown

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
1-10	57	57.89%	21	63.64%	2	3.51 %	£57
11-50	533	62.66%	190	56.89%	45	8.07 %	£25
51-200	590	49.83%	173	58.84%	61	10.34%	£19
201-500	541	42.33%	120	52.40%	39	7.21%	£28
501-1000	375	52.27%	84	42.85%	25	6.67%	£30
1001-5000	708	43.64%	141	45.64%	52	7.34 %	£27
5001-10,000	477	38.78%	84	45.41%	32	6.71%	£30
10,001+	472	39.62%	90	48.13%	29	6.14%	£33