How Prime Fulfilment used Sopro to drive new business at £33 per lead

Prime Fulfilment is an experienced fulfilment, mailing and distribution house specializing in pick and pack services with a particular expertise in finishing work

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

www.primefulfilment.co.uk/

Location:

UK

Product/Service

Logistics/storage

Deal cycle

6 months

Size

1 - 50

Location

UK

Role/Function

Senior leadership suit and logistics roles

Objectives

The purpose of this campaign is to identify and engage with senior stakeholders in the UK, introduce Prime’s brand and proposition and invite the prospect onto a call to discuss further.

Our solution

Campaign performance breakdown

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Apparel & Fashion	422	36.22%	76	18.00%	30	7.11%	£28.20
Consumer Goods	393	34.66%	95	24.17%	43	10.94%	£18.37
Consumer Services	269	40.57%	39	14.49%	10	3.72%	£54.00
Business Supplies & Equipment	127	27.39%	13	10.23%	2	1.57%%	£127.00
Construction	113	26.57%	11	9.73%	3	2.65%	£76.00
Logistics & Supply Chain	110	28.45%	17	15.45%	11	10%	£20.00
Packaging & Containers	90	25.26%	16	17.77%	4	4.44%	£45.00
Pharmaceuticals	85	20.67%	7	8.23%	0	0%	£0.00
Computer Software	68	37.02%	6	8.82%	2	2.94%	£68.00
Information Technology & Services	64	31.03%	5	7.81%	2	3.13%	£65.00

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
1-10	1025	38.65%	188	18.34%	78	7.61%	£26.33
11-50	1187	29.22%	165	13.90%	54	4.55%	£44.07

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