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The Sopro website widget: message templates

The Sopro website widget tells you when a prospect has visited your site - giving you the chance to connect with them directly and start more sales conversations. Write your own outreach or use our handy templates below.

Table of contents

  1. What does the Sopro website widget do?
  2. When will I be notified by the widget?
  3. Message templates for contacting prospects

What does the Sopro website widget do?

  • It tells you that someone in your target audience is interested in your business.
  • It tells you who that person is, and where they work.
  • It notifies you before that person has taken concrete actions on your website or prospecting campaign.
  • It tells you what pages they visited – so you’re perfectly primed for a highly relevant conversation.
  • It tells you when they repeatedly visit - or return after some time away.

And it does all this by sending automated email notifications.

When will I be notified by the widget?

There are three actions a prospect can take that will trigger a notification email.

These are:

  • 1. Target URL has been visited – a prospect has visited a page you have identified as important
  • 2. Repeat visits – you set the number of visits and if, for example, a prospect visited the site three times in a week your inbox would receive a notification
  • 3. Returning interest– a prospect visits your site and then disappears for, say, thirty days. As soon as they reappear, our widget sends over the notification.

Message templates for contacting prospects

Once you get a notification from the widget, we recommend quickly sending a message via LinkedIn.

Our experience shows that by using multiple touchpoints and adding a more human face to the interaction, you are more likely to drive a response. This is Social prospecting after all.

1. Target URL visited

Hey *|FIRSTNAME|*

I don’t want to spook you but our website team tell me you’ve been looking at *|Case studies|* on our site.

I just wanted to see if I can help with anything? I know how time-consuming it can be researching this kind of stuff, so if it would be useful for me to put in a call, I’d be happy to do so.

Let me know.

Hi *|FIRSTNAME|*

*|Steve over at Sopro|* here. I sent an email to discuss *|topic|* with you. We never quite connected, but if you are still looking into this area, it would be great to grab five or ten.

You never know, I may prove useful after all.

Hey *|FIRSTNAME|*

I'm *|Steve from Sopro|* .

I just wanted to follow up on my recent email. If you wanted to learn more about how we do *|topic|* , we could arrange a quick 15-minute call.

Thought a call is probably the easiest way to see if we can help *|COMPANY NAME|* ?

2. Repeat visitor

Hi *|FIRSTNAME|*

We live in an age of cookies, analytics, and clever tech. And ours tells me you’ve visited our site a few times recently.

I’d love to help you find any answers you are looking for - how about a quick chat to see if I can help? Nothing formal - I just thought I could save you some time.

Hey *|FIRSTNAME|*

I thought I’d drop you a LinkedIn note after my recent email.

Just following up on my offer of a conversation about *|topic|* - I wanted to reach out in case I can help.

I see you’ve been doing some research on our site - how about a brief call to discuss?

*|FIRSTNAME|*,

Over here at *|Sopro|* we love nothing better than overcoming the challenges associated with *|topic|* .

We’ve developed some innovative solutions and I really think we could add value to *|COMPANY NAME|* .

I thought I’d offer to share the love… if you’ve got time for a quick chat I’d love to take you through it and see if we can help.

3. Returning visitor

Hi *|FIRSTNAME|*,

I’m going to cut to the chase. Our clever web tech has sent me a little nudge to say you’ve returned to our site.

If you’re mulling over whether we can offer a solution to then I’d love to see if I can provide the answers - no long sales pitch, just a quick ten minutes of your time to see if we align.

*|FIRSTNAME|*,

Don’t worry, I don’t expect you to remember me.

I emailed a while back about how *|Sopro|* can *|generate more sales conversations for our business|* .

Our web team just informed me that you’ve popped up on their radar again.

I’m hoping you just couldn’t get us out of your mind. If you fancy seeing if we could be the right fit I’ve got a 15-minute call with your name on it.

Hi*|FIRSTNAME|*,

Watch out – blast from the past coming!

I’m *|Steve|* – I work on *|topic|* here at *|Sopro|*.

I emailed you a while back - and I’m still confident our solution will add value. Fancy a quick chat to see for yourself?

We hope the Sopro website widget and these handy message templates combine to drive even more leads into your sales team!