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How long does it take to set up a campaign?

Our team are on hand to start working on your campaign today. In most cases your prospecting activity will be live within in 14 working days. During this time we will build your targeted prospect database, we will de-list any exclusions, set up your prospect engagement templates, configure campaign volumes to meet your lead requirements and fully brief our prospecting team.

Is social prospecting a bit spammy?

Most marketing formats have evolved to rely heavily on the use of customer data.

GDPR is a rule set governing the circumstances and manner in which data can be processed legally. It also introduces some scary consequences for falling foul of the law.

GDPR also sets out the framework for which types of data are considered Private and should be treated as such.  The GDPR-savvy phrase used to describe private data is Personally Identifiable Information.

Most business are surprised by the amount of Personally Identifiable Information (PII) stored within their systems, often without any specific intent or purpose.

Does SoPro provide and automated or human process?

SoPro social prospecting is 100% Human to Human.  Of course our platform will batch certain functions such as email append and email verification jobs, however even these batched processes are run manually by our team. In terms of the prospect experience, each qualified prospect is engaged on a one-to-one basis with a personalised introduction to your brand or business.  We have years of experience getting the best results from every contact and our experts will identify interests, mutual connections and profile commonalities for every target and use these to craft the perfect introduction

Are there any minimum campaign dimensions?

Fear not.  Our simple price plans support campaign based or rolling monthly activity.  We have a modest setup cost and our minimum campaign duration is 3 months, after that just give us a months notice at any point.

Do you have any minimum volumes?

For reasons of practicality the smallest campaign size we can support is 50 prospect engagements per day, this equates to roughly 750 contacts per month or £1,500/month in budgetary terms.  That’s £1,500 for 750 prospects.  Every prospect identified, researched and fully engaged.  Compare that with your internal cost per prospect engagement and the business case is a no-brainer.  Every time.

What social networks/tools do you use?

We use all good social networks, leading search engines and a variety of integrated data brokers together with internal sources to build a clear picture of each prospect, then we engage prospects passively via social media and directly via email.

How do I see my campaign stats?

We use all good social networks, leading search engines and a variety of integrated data brokers together with internal sources to build a clear picture of each prospect, then we engage prospects passively via social media and directly via email.

What countries does SoPro support?

SoPro do not operate to any known geographical restrictions. We are able provide Social Prospecting services globally.

What languages does SoPro support?

We are currently prospecting in a number of languages and territories.   We have no technical limitation with respect to language, we do ask that you can support the full sales process including pitch, proposal and contract, in any languages you are prospecting in.

Where are SoPro based?

SoPro have offices in London, Brighton and Skopje.  We don’t actually need to meet you in person to set up a Social Prospecting campaign but we like to if we can.

What payment methods/terms do you accept?

We will invoice you monthly in advance.  Pay whenever you like, your campaign will start/resume upon receipt of payment.

We are happy to take payment by credit card, just ask your account manager.

What if I want to pause the service?

No problem at all.  Most SoPro clients have some form of irregularity in their prospecting requirements… whether it’s sales team holidays, seasonal peaks and troughs, event schedules… we are regularly asked to tailor your prospecting schedules and that’s absolutely fine.  There are two types of pauses, short pauses (I.e. less than a month), and long pauses (I.e. More than a month), these are handled slightly differently as outlined below.

Short pauses

In situations where you might want to pause a campaign for a week or two (I.e. less than a month) to accommodate holidays or other short periods of unavailability, SoPro will work our scheduling magic to ensure we deliver the agreed volume of prospecting activity within the active days of the month.  We take a common sense approach here and if you’re active for 4 days of the month we won’t try to deliver a full months’ worth of prospecting in 4 days, naturally in that situation the remaining prospect credits would roll over and you’d experience a bumper month the following month.  Most clients find the slightly accelerated post-holiday rate of delivery is the perfect way to get sales straight back to full speed.

 

Please provide 5 days’ notice for short pauses.

Monthly prospect credits remain unaffected.

Billing remains unaffected.

Long pauses

In situations where you might want a campaign paused for a month or two (I.e. to accommodate staff restructure or periods of seasonality, SoPro will work to pause your prospecting activity for up to 3 months and retain the campaign in a reactivatable state.  In these situations we require the usual 30 days’ notice, then on the basis of having a confirmed restart date SoPro will keep your campaign on ice, all messaging and technical setup will be saved, all account logins will function as usual during the pause and no setup fees will be chargeable on return.  All data, stats and analysis will be saved and the restart will be treated as a continuation of the same campaign.

 

Please provide 30 days’ notice for long pauses.

Activity will stop.  Prospecting credits will cease during the pause.

Billing will stop.

Account logins will remain active.

Requires restart date confirmed in writing.

GDPR/Compliance questions

Read our dedicated GDPR compliance FAQ.

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