Welcome to the SoPro sofa series

SoPro collaborates with the brightest minds on the planet to share fireside wisdom with the next generation of entrepreneurs.
In this series we present an incredible selection of quotes direct from the world's most experienced and inspiring industry leaders.
Snippets of wisdom from certified legends.

14

Topics

64

Unique Questions

237

Industry Leaders

316

Expert Submissions

1M+

Lessons Learned

Topics & Categories:

Daniel Jones

Total Chauffeur Service - Sales & Marketing Director       www.totalchauffeurs.co.uk

What is the one single most important thing a business should understand about its customers

#business


Customers should be treated as humans, not a commodity. Build relationships, offer advice, engage emotions. The success
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Luke Wright

LoopUp - Head of Customer Support       www.loopup.com

What makes an awesome customer experience

#marketing#sales#business


In the digital age the customer expects nothing short of 'awesome' in every interaction. Businesses have to differentiat
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Yusuf Omar

Hashtag Our Stories - Co-Founder       www.hashtagourstories.com

How can small businesses compete with established market players and win

#startup#business


Building a new business is like laying down fresh train tracks. You don't build infrastructure for where people lived ye
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Natasha Capper

ICX4 - Head of Customer Aquisition       www.icx4.com

What makes an awesome customer experience

#marketing#sales#business


Being a company who are easy to deal with, providing good forms of consistent communication and showing value to a custo
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Nick Sullivan

Heritage Independent Living - Co-Founder       www.heritageliveincare.co.uk

How can small businesses compete with established market players and win

#startup#business


In any "impossible" situation, the key is always to ask the right question. With all the resources of the internet and/o
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Iain Hatfield

PolicyBee LLP - CEO       www.policybee.co.uk

How can small businesses compete with established market players and win

#startup#business


Small businesses are more agile than bigger players and so can offer a more personal service which is very important. A
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Heide Cohu

Studio of Art & Commerce - Founder       www.studioartcommerce.com

What are the top 3 traits of a gifted leader

#leadership#management


Having a strong forward vision: as someone whose business specialises in delivering high impact brand campaigns, I’ve
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Eric Giroux

GIROUX Limited - Founder       https://giroux.co.uk

How can small businesses compete with established market players and win

#startup#business


Like the Shawshank Redemption movie's quote: "Time and Pressure" i.e. by single pointedly focussing on what you do, do i
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Hannah Winthrop

Unily - Head of Customer Success       www.unily.com

What makes an awesome customer experience

#marketing#sales#business


An awesome customer experience starts with clarity, is grown with proactivity and empathy and concludes in success. It's
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Marc Rowley

cloudThing - Head of Customer Success       www.cloudthing.com

What makes an awesome customer experience

#marketing#sales#business


The ingredients for an awesome customer experience are a big dollop of empathy, a large spoonful of collaboration, 4 sco
Read more