Welcome to the SoPro sofa series

SoPro collaborates with the brightest minds on the planet to share fireside wisdom with the next generation of entrepreneurs.
In this series we present an incredible selection of quotes direct from the world's most experienced and inspiring industry leaders.
Snippets of wisdom from certified legends.

14

Topics

64

Unique Questions

237

Industry Leaders

316

Expert Submissions

1M+

Lessons Learned

Topics & Categories:

Markerle Davis

Soap Media - Managing Director       www.soapmedia.co.uk

What is the single most important message your sales material should communicate

#marketing#sales


Conveying trust in your sales material is key to building long-lasting relationships. Therefore, I would say it is essen
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Michael Lough

Blue Wren - Managing Director       www.bluewren.co.uk

What is the single most important message your sales material should communicate

#marketing#sales


Directly address the main pain points and challenges your target customers face and demonstrate empathy and understandin
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Lee Rogers

Simplify IT Solutions - Managing Director       www.simplifyit.co.uk

What is the single most important message your sales material should communicate

#marketing#sales


For a technology company creating sales material, it is very easy to fall into a trap of getting very technical on the a
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Gareth Jones

Headstart - CEO       www.headstart.io

What makes an awesome customer experience

#marketing#sales#business


Authenticity. Without question. When you engage with a customer or a potential customer, all of your marketing efforts,
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John Bowen

Mediaconcepts - CEO       www.mediaconcepts.com

What makes an awesome customer experience

#marketing#sales#business


All too often we shape our customers around our own business processes rather than the customers. How many times have yo
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Dale Cree

3EN Cloud - CEO       www.3en.cloud

What makes an awesome customer experience

#marketing#sales#business


Be the business you want to be from day one. Not the business you are at day one. Even if it is only you. Have structure
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Dean Smith

British Marine - Commercial Director       www.britishmarine.co.uk

What is the single most important message your sales material should communicate

#marketing#sales


How is your content going to help the customer? Put yourself in your customers shoes and when you read the story that yo
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Tom Shurville

Distinctly - Managing Director       www.distinctly.co

What is the single most important message your sales material should communicate

#marketing#sales


Sales material that makes an impact always includes 3rd party endorsements. Having other people saying your the best has
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Matt Wheatcroft

Purpose Media - Managing Director       www.purposemedia.co.uk

What is the single most important message your sales material should communicate

#marketing#sales


Everything you do must inspire action in the people who matter most, and when it comes to sales material the only people
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Harriet Aldam

PRESS - Head Of Commercial       www.press-london.com

What is the single most important message your sales material should communicate

#marketing#sales


There are many important messages to communicate in sales material, but if I were to pin point a single one it would be
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