Welcome to the SoPro sofa series

SoPro collaborates with the brightest minds on the planet to share fireside wisdom with the next generation of entrepreneurs.
In this series we present an incredible selection of quotes direct from the world's most experienced and inspiring industry leaders.
Snippets of wisdom from certified legends.

14

Topics

64

Unique Questions

237

Industry Leaders

316

Expert Submissions

1M+

Lessons Learned

Topics & Categories:

Jayson Webb

Telsa Media - Sales Director       www.telsamedia.com

What qualities make salespeople successful

#marketing#sales


Sales is about relationships, when a relationship is in harmony there is trust , empathy and integrity. The best sales p
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Rebecca Oatley

Cherish PR - Owner       www.cherishpr.com

What is the one single most important thing a business should understand about its customers

#business


That they're human! And by that I mean, they make their decisions on a personal as well as a professional level. You can
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Martin Boyle

BCG - Owner       www.bcgelectrical.com

What is the one single most important thing a business should understand about its customers

#business


There is no single most important thing to understanding our customers they are all different and all have different exp
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Simon Leslie

Ink - Founder       www.ink-global.com

What is the one single most important thing a business should understand about its customers

#business


The most important thing businesses should understand about its customers is how they can help fix their problems. Busin
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Stephen Greenhalgh

BIBA Medical - Owner       www.bibamedical.com

What is the one single most important thing a business should understand about its customers

#business


Understand what it will take for you to delight your customers so that they stay loyal and come back for more!
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Nicholas Davis

St. James's Hotel And Club - Director of Sales & Marketing       www.stjameshotelandclub.com

What qualities make salespeople successful

#marketing#sales


Critical to success is to ensure that the interactions and solutions we offer are highly relevant to our customers, and
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Ruth Shearn

RMS - Founder       www.thisisrms.co.uk

What one marketing channel should founders employ first

#marketing#sales


Media relations, PR, call it what you will. Why? It's a highly effective way to push your message(s) to your target audi
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Melanie Kirk

Pulsar Healthcare - Owner       www.pulsarhealthcare.com

What one marketing channel should founders employ first

#marketing#sales


What a difficult question! I guess there is no one answer as it depends on your industry and most importantly your audie
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Piers Thurston

Making Change Work - Owner & Co-founder       www.makingchangework.co.uk

What three qualities would you associate with successful founders

#startup#business


High Quality of Mind, High Quality of Mind and High Quality of Mind!! Ok, whereas I think that is THE key quality for an
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Joe Mcgowan

Mcgowan Transcriptions - Owner       www.mcgowantranscriptions.co.uk

What three qualities would you associate with successful founders

#startup#business


Every successful founder I’ve come into contact with are change embracers. Our current climate illustrates how fast th
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