How Brightsourced freed themselves from sourcing leads to focus on selling more
Brightsourced are a small consultancy with expertise in multiple fields, which meant organising sturctured outreach was too much of a time drain. They use sopro to run a programme of targeted outreach to the various markets at the right time, so Brightsourced can do what they do best and offer their expertise to those that will benefit.
£50cost per lead
£50cost per lead4%lead rate11%response rate
BrightSourced was founded in 2011 by leading procurement veterans, with the aim of helping businesses and organisations maximise the benefits of integrating procurement strategies, technology, market intelligence and purchasing expertise into their existing operations.
Since that time BrightSourced has worked with some of the UK’s largest retail chains and FTSE 100 companies, managing a spend portfolio worth over £1 billion.
The BrightSourced team are all seasoned procurement professionals, keen to share their deep knowledge of purchasing with your business. As well as having many years of global purchasing experience, BrightSourced are also experts in utilising different types of procurement software, from eSourcing technology to spend analysis programmes
BrightSourced have a number of key strategic partnerships with specialist procurement software vendors, providing your business with a range of platform options to suit your particular requirements. Read more about our partners.
To develop interest in Brightsourced brand and consulting services.
To secure sales meetings (and calls) through direct prospect engagement.
To drive market exposure through engagement and dialogue with qualified stakeholders.
Campaign performance breakdown
Here's how the campaign performed across each of the industry verticals and company size
brackets in scope.
Open Rate %
Cost per lead
501 – 1000
1001 – 5000
5001 – 10000
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