How Brightsourced used SoPro campaigns to drive sales without building out internal business development teams

Company profile




Management Consulting

Deal cycle:

3 - 6 months

Target profile



Company size:



Procurement, Supply chain, Purchasing and Buying

How Brightsourced freed themselves from sourcing leads to focus on selling more

Brightsourced are a small consultancy with expertise in multiple fields, which meant organising sturctured outreach was too much of a time drain. They use sopro to run a programme of targeted outreach to the various markets at the right time, so Brightsourced can do what they do best and offer their expertise to those that will benefit.

Headline Results

£50 cost per lead
4% lead rate
11% response rate
£50 cost per lead 4% lead rate 11% response rate

Company description

BrightSourced was founded in 2011 by leading procurement veterans, with the aim of helping businesses and organisations maximise the benefits of integrating procurement strategies, technology, market intelligence and purchasing expertise into their existing operations.

Since that time BrightSourced has worked with some of the UK’s largest retail chains and FTSE 100 companies, managing a spend portfolio worth over £1 billion.

The BrightSourced team are all seasoned procurement professionals, keen to share their deep knowledge of purchasing with your business. As well as having many years of global purchasing experience, BrightSourced are also experts in utilising different types of procurement software, from eSourcing technology to spend analysis programmes

BrightSourced have a number of key strategic partnerships with specialist procurement software vendors, providing your business with a range of platform options to suit your particular requirements. Read more about our partners.


  • To develop interest in Brightsourced brand and consulting services.
  • To secure sales meetings (and calls) through direct prospect engagement.
  • To drive market exposure through engagement and dialogue with qualified stakeholders.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Employees Prospects Open Rate % Response Response % Leads Leads % Cost per lead
501 – 1000 75 32% 13 17% 2 2.67% £75
1001 – 5000 1201 32% 138 11% 44 3.66% £55
5001 – 10000 473 33% 45 10% 23 4.86% £41
10001+ 1263 29% 98 8% 33 2.61% £77

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