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How 42 Technology used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Access to top-end engineering resource to solve technical problems

Deal cycle:

2 - 18 months

Target profile

Location:

UK, Sweden, US

Company size:

11 - 5000

Role/Function:

Senior Engineering, Marketing, Technical, Operations roles

How 42 Technology moved beyond word-of-mouth to drive new business without a dedicated sales team

The majority of new business come through recommendations and networking, which was limiting growth. Being new to direct outbound prospecting before, 42 Tech turned to sopro to manage the process. The resulting leads feed directly into department heads to pick up, so their deep knowledge and experience is evident from the first conversation.

Headline Results

logo-coral
£30 cost per lead
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7% lead rate
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17% response rate
logo-coral
£30 cost per lead 7% lead rate 17% response rate

Company description

42 Tech are an engineering brain power consultancy to large brands. They help them to solve engineering problems and develop new tech and products covering a wide range of industries.

Objectives

The campaign goal is to identify and engage with senior roles within industrial focused industries. The email should introduce the 42 Technology product and proposition and invite prospects onto a phone call to discuss further. The phone call will have the aim of arranging a face to face meeting.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Mechanical or Industrial Engineering 1508 27.3% 271 18.0% 97 6.4% £28.27
Automotive 1263 27.1% 210 16.6% 83 6.6% £30.43
Chemicals 991 30.3% 137 13.8% 48 4.8% £32.75
Machinery 857 27.0% 153 17.9% 62 7.2% £25.74
Aviation & Aerospace 647 29.2% 86 13.3% 36 5.6% £35.94
Medical Devices 593 30.8% 103 17.4% 25 4.2% £47.44
Electrical/Electronic Manufacturing 551 22.6% 66 12.0% 27 4.9% £31.70
Oil & Energy 412 22.2% 26 6.3% 15 3.6% £54.93
Biotechnology 390 22.7% 77 19.7% 20 5.1% £39.00
Consumer Goods 381 27.3% 81 21.3% 25 6.6% £30.48

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
51-200 711 32.7% 193 27.1% 62 8.7% £22.94
201-500 368 32.2% 67 18.2% 29 7.9% £24.97
501-1000 1572 28.8% 321 20.4% 135 8.6% £21.75
1001-5000 3058 25.6% 522 17.1% 222 7.3% £25.32
5001-10,000 1476 29.2% 240 16.3% 89 6.0% £31.53
10,001+ 4576 27.7% 628 13.7% 241 5.3% £35.91

 

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