In praise of plain text emails
Which is more effective as a prospecting message, an email, or a LinkedIn post: plain text, image, video? Find out why plain text works.
How your data insertions are killing your prospecting results
Is the data you are inserting into your emails killing your prospecting results? Let’s find out if you come across all human or all replicant.
Go short or go home: why word count is killing your outreach
When it comes to prospecting emails, keeping it short and simple is the key to success. We look at the structure of an outreach email.
‘Curiouser and curiouser’: How to get prospects to open your emails
Cold email copywriting: 8 mistakes to avoid
How do you get more leads from prospecting? Our guide to cold email copywriting urges you to drop the jargon, along with eight other tips.
Sales email Call to Actions: How to write email CTAs
Trying to write the perfect sales email call to action for your prospecting campagin? We've written 14 million CTAs. This post reveals all!
