Takumi

Takumi is a new and unique platform that makes it easy for advertisers, brands and agencies to work effortlessly with large numbers of micro-influencers on social media campaigns. Traditionally influencer marketing on social media has only been possible with influencers, with a large follower base, requiring manual matching of brands and influencers.

Takumi disrupts this traditional model by providing an on demand platform where brands can easily work with multiple micro-Influencers to create large grassroots campaigns for the first time. This results in campaigns with higher engagement and better cut through compared to social media advertising and traditional influencer campaigns.

Objectives
  • To engage the German market with the Takumi brand.
  • To identify and engage 3 specific subsets of marketing roles.PRSocialBrandIntroduce and develop interest in the Takumi micro-influencer platform and proposition.
  • To invite prospects to discuss over a brief call or a meeting if in Berlin.

Jon Lawford

Head of European New Business

“We were very surprised at the volume of replies and conversations the SoPro service generated for us, we’re now busy working our way through them!”
Company Profile

Location:  London

Product/Service: Marketing and Advertising Platform

Typical Deal Value:  /
Deal Cycle: /

Target Profile

Location: Germany, Switzerland

Industries: Various

Company Size:    11FTE – 10,000FTE

Role/Function: Marketing, PR, Digital, Communication Leaders in PR, Brand & Social

Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign stats
Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 2333 46.0% 353 15% 247 10.59% £19
11 – 50 312 55.8% 66 21% 48 15.38% £13
50 – 200 684 53.7% 101 15% 67 9.80% £20
201 – 500 449 44.1% 65 14% 47 10.47% £19
501 – 1000 304 42.1% 45 15% 26 8.55% £23
1001 – 5000 500 36.0% 70 14% 54 10.80% £19
5001 – 10000 84 32.1% 6 7% 5 5.95% £34