Managing Partner

SoPro certainly helped us start conversations that we just did not have the time to do ourselves being a small and busy team.

LUXURY EVENTS COMPANY

Company Profile

Location: Europe wide
Product/Service: Luxury Events Planning and Organising
Typical Deal Value: /
Deal Cycle: /

Target Profile

Location: London
Industries: Various
Company Size: 11FTE – 1000FTE
Role/Function: Marketing, Events, PR

Company Description

The client is a luxury hospitality and events organiser.

Objectives
  • The objective of the campaign is to identify and engage with event management and corporate incentive planners within the Greater London area.
  • Prospects should be invited to discuss usage options and rates.
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 2369 38.3% 258 11% 90 3.80% £53
11 – 50 21 42.9% 2 10% 1 4.76% £42
51 – 200 1532 38.8% 163 11% 57 3.72% £54
201 – 500 89 42.7% 6 7% 4 4.49% £45
501 – 1000 94 19.1% 10 11% 2 2.13% £94