Sales Director

We were really impressed with the team at SoPro, very organised and £75 per lead is great result for us

LOGISTICS

Company Profile

Location: Worldwide
Product/Service: Logistics
Typical Deal Value: /
Deal Cycle: /

Target Profile

Location: UK – All
Industries: Various
Company Size: 201FTE – 10,000FTE
Role/Function: Fleet, Finance, Procurement, Operations, HR

Company Description

Client provides vehicle rental management to businesses across Europe.

Objectives
  • To identify key stakeholders in larger UK businesses (500FTE+).
  • To engage prospects with the client’s brand and proposition.
  • To develop interest in client’s Vehicle Rental Intervention Management solution.
  • To invite prospects to a brief call to discuss.
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 2909 36% 278 10% 78 2.68% £75
201 – 500 259 44% 42 16% 10 3.86% £52
501 – 1000 305 41% 38 12% 10 3.28% £61
1001 – 5000 1192 36% 119 10% 30 2.52% £79
5001 – 10000 400 38% 29 7% 10 2.50% £80
10001+ 753 31% 50 7% 18 2.39% £84