Sales Director

We were really impressed with the team at SoPro, very organised and £75 per lead is great result for us

LOGISTICS

EXONAR

DIGITAL AGENCY

Location: Worldwide
Product/Service: Logistics
Typical Deal Value: /
Deal Cycle: /

Location: UK – All
Industries: Various
Company Size: 201FTE – 10,000FTE
Role/Function: Fleet, Finance, Procurement, Operations, HR

Client provides vehicle rental management to businesses across Europe.

To identify key stakeholders in larger UK businesses (500FTE+).
To engage prospects with the client’s brand and proposition.
To develop interest in client’s Vehicle Rental Intervention Management solution.
To invite prospects to a brief call to discuss.

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Total:	2909	36%	278	10%	78	2.68%	£75
201 – 500	259	44%	42	16%	10	3.86%	£52
501 – 1000	305	41%	38	12%	10	3.28%	£61
1001 – 5000	1192	36%	119	10%	30	2.52%	£79
5001 – 10000	400	38%	29	7%	10	2.50%	£80
10001+	753	31%	50	7%	18	2.39%	£84