James Mills

Senior Client Director, SoPro

This was one of our star campaigns, the stats speak for themselves. Part of the campaign, geared towards generating sponsorship opportunities for GCCs Talent Agenda Series, still holds the records for the highest lead rate of any SoPro campaign. With almost one in four prospects contacted expressing interest to speak at an average cost of £8.50 – happy times!

GLOBAL CAREER COMPANY

Company Profile

Location: London, UK
Product/Service: Recruitment consultancy
Deal Cycle: /

Target Profile

Location: Africa, Dubai, London

Company Size: 500+

Role/Function: HR, Director, Head, Manager, CEO, CFO, COO

Company Description

Global Career Company is a specialist recruitment consultancy focused on recruiting excellence for emerging markets. Their work consists of recruiting talents from with high-potential from locations around the world, encompassing all local, regional and international markets.

The aim of the campaign is to introduce the Talent Agenda Series brand.

Objectives
  • Identify and engage with senior HR and recruitment roles
  • Introduce the Talent Agenda Series brand, proposition and event
  • Invite them to a brief call to discuss attending the event
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
# Employees 6815 38% 1353 53% 735 11% 19 £
1-10 128 67% 57 66% 38 30% 7 £
11-50 241 56% 68 50% 45 19% 11 £
51-200 1109 38% 226 54% 111 10% 20 £
201-500 312 43% 70 53% 48 15% 13 £
501-1000 862 38% 187 57% 90 10% 19 £
1001-5000 1602 37% 325 55% 179 11% 18 £
5001-10,000 516 33% 64 38% 34 7% 30 £
10,001+ 2045 34% 356 52% 190 9% 22 £