Managing Director

What we like best is the flexibility SoPro offer, to date we have run 8 campaigns with different targeting and messaging. Much better than us doing it internally.

DIGITAL AGENCY

Company Profile

Location: UK – All
Product/Service: Digital Agency
Typical Deal Value: /
Deal Cycle: /

Target Profile

Location: UK – All
Industries: Various
Company Size: 1FTE – 10,000FTE
Role/Function: Owners & Senior Marketing / Technical roles in health companies

Company Description

Client creates digital platforms aimed at the healthcare industry.

Objectives
  • To promote the client’s mobile application development proposition.
  • To develop interest in the client’s brand and services (project support and full service).
  • To secure sales meetings (and calls) through direct prospect engagement.
  • To drive market exposure through engagement and dialogue with qualified stakeholders.
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the ccampaign performed across each of the industry verticals and company size brackets in scope.

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 4248 52.6% 455 11% 229 5.39% £37
1 – 10 1242 68.9% 174 14% 87 7% £29
11 – 50 1439 56.7% 166 12% 90 6.25% £32
51 – 200 701 41.5% 69 10% 30 4.28% £47
201 – 500 89 42.7% 6 7% 4 4.49% £45
501 – 1000 124 33.9% 9 7% 4 3.23% £62
1001 – 5000 341 31.1% 22 6% 10 2.93% £68
5001 – 10000 52 28.8% 3 6% 3 5.77% £35
10001+ 260 27.7% 6 2% 1 0.38% £520