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Chemigraphic

Company Profile

Location:  UK
Product/Service:  EMS provider
Deal Cycle:  12 – 24 months

Target Profile

Location: Global
Company Size: Mid to large
Role/Function: Senior Purchasing, Operational and Technical roles

Company Description

Chemigraphic is a design-led Electronics Manufacturing Services (EMS) provider, working with OEM customers, from a number of different markets, to simplify their supply chain, satisfy their entire outsourced manufacturing requirements and reduce their time to market. Chemigraphic prides itself in delivering excellent service and high-quality technical support for products at all stages of their lifecycle.

 

The company offers a broad spectrum of services dedicated to supporting an OEM’s product lifecycle – from design support & complex PCB assembly/box build through to spares and warranty management – usually for high technology business applications.

Objectives

The pourpose of the campaign is to find and engage with suitable prospect on behalf of Chemigraphic, introduce their brand and proposition with the end goal being to become a technology product manufacturing partner.

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the ccampaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Mechanical or Industrial Engineering 492 443 31.7% 110 22.4% 43 8.7% 22.88
Oil & Energy 455 388 27.0% 95 20.9% 27 5.9% 33.7
Electrical/Electronic Manufacturing 445 415 30.2% 145 32.6% 43 9.7% 20.7
Automotive 415 361 27.0% 96 23.1% 22 5.3% 37.73
Airlines/Aviation 344 315 30.1% 71 20.6% 16 4.7% 43
Information Technology and Services 344 275 24.7% 46 13.4% 14 4.1% 49.14
Telecommunications 288 270 26.7% 53 18.4% 11 3.8% 52.36
Utilities 280 270 30.3% 48 17.1% 15 5.4% 37.33
Defense & Space 269 150 16.4% 52 19.3% 20 7.4% 26.9
Medical Devices 241 223 26.1% 49 20.3% 16 6.6% 30.13

 

# Employees Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
11-50 employees 1308 1593 37.9% 362 27.7% 113 8.6% 23.15
51-200 employees 1738 1600 29.9% 363 20.9% 108 6.2% 32.19
201-500 employees 532 404 25.1% 136 25.6% 34 6.4% 31.29
501-1000 employees 431 316 24.8% 85 19.7% 23 5.3% 37.48
1001-5000 employees 719 556 25.9% 140 19.5% 42 5.8% 34.24
5001-10,000 employees 356 254 24.3% 56 15.7% 20 5.6% 35.6
10,001+ employees 893 571 19.4% 169 18.9% 45 5.0% 39.69