Sales and NPI Director, Chemigraphic
Previous telemarketing campaigns have offered generic, poorly-qualified data, and despite considerable efforts to create an effective brief, using non-sector-expert call-handlers risks damaging our brand credibility at a very sensitive stage. SoPro's lead generation campaigning has been a far superior experience. We have been delighted by impressively-high prospect engagement, meaning we have generated a sizable and high-quality sales pipeline within a few months.
Product/Service: EMS provider
Deal Cycle: 12 – 24 months
Company Size: Mid to large
Role/Function: Senior Purchasing, Operational and Technical roles
Chemigraphic is a design-led Electronics Manufacturing Services (EMS) provider, working with OEM customers, from a number of different markets, to simplify their supply chain, satisfy their entire outsourced manufacturing requirements and reduce their time to market. Chemigraphic prides itself in delivering excellent service and high-quality technical support for products at all stages of their lifecycle.
The company offers a broad spectrum of services dedicated to supporting an OEM’s product lifecycle – from design support & complex PCB assembly/box build through to spares and warranty management – usually for high technology business applications.
The pourpose of the campaign is to find and engage with suitable prospect on behalf of Chemigraphic, introduce their brand and proposition with the end goal being to become a technology product manufacturing partner.