icn
icn

How ADIMUS used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Financial Services

Deal cycle:

/

Target profile

Location:

UK, Dubai, Singapore, Hong Kong, Thailand

Company size:

SME to Enterprise

Role/Function:

/

How Adimus used Sopro to inject fresh leads into the business without a dedicated sales team

Headline results

logo-coral
$56 cost per lead
logo-coral
6% lead rate
logo-coral
15% response rate
logo-coral
£35 cost per lead 6% lead rate 15% response rate

Company description

Adimus provides asset managers with a professional, dedicated and experienced marketing and distribution team.

The assets managers extensive experience of investment distribution combined with Adimus’ strong relationships with professional intermediaries, ensure they can provide value-added capital raising services.

 

Objectives

Adimus wanted to identify and engage with senior roles within Financial Services, Investment Management and Investment Banking industries.

  • To promote the company among financial advisers and finance institutions
  • To drive market exposure through engagement and dialogue with interested prospects
  • To engage prospects, beginning conversations that would encourage them to become partners

Our solution

Adimus did not have a dedicated sales function but were keen to generate new business.

Internal teams didn’t have the capacity to reach out to the potential market, who need to focus on their primary roles. So they turned to the experts at Sopro: prospects are contacted by a financial advisor, but using a template that allows outreach at scale.

When interested prospects reply, the expert financial teams at Adimus seamlessly continue the conversations.

Campaign performance breakdown

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1-10 94 57.45% 27 50.00% 12 12.77% £16
11-50 305 59.34 % 84 46.41% 40 13.11% £15
51-200 415 52.53% 68 31.19% 37 8.92% £22
201-500 300 53.33% 63 39.38% 26 8.67% £23
501-1000 273 60.81% 39 23.49% 16 5.86% £34
1001-5000 395 52.66% 68 32.69% 31 7.85% £25
5001-10,000 57 45.61% 8 30.77% 5 8.77% £23
10,001+ 436 46.79% 36 17.65% 15 3.44% £58

 

Explore other success stories

c2

Sales Agents UK

Sales Agents UK are a community of independent Sales Agents. They allow businesses to engage external sales partners on a…

c2

GLOBAL CAREER COMPANY

Global Career Company is a specialist recruitment consultancy focused on recruiting excellence for emerging markets. Their work consists of recruiting…

c2

ATS

There are many telecoms providers in the UK but ATS is different. To start with, they’re independent, which means they…