About us

Meet your extended team.

Sopro is more than a tool: we are smart humans with unrivalled expertise and powerful technology. Our teams have doubled in size every year, thanks to the expertise, dedication and passion of our people.

2 founders. 1 unique idea.

With their expertise, a vision and heaps of passion Ryan and Rob started Sopro in 2015, and it was all about the numbers.

It’s still about the numbers today, delivering transparent and measurable ROI for our clients, only now there’s a whole team of us, bringing professional expertise, passion and the power of human connection to what we do.

We’ve all come a long way in a short time.

Our values

We invest

We invest in building long-term relationships with our customers and our partners. We invest in our exceptional people, in high-performing tech and the products and services we provide to enable our customers to succeed.

We are ambitious

We set ambitious goals for ourselves and clear paths to success in order to provide the highest-performing solutions for our customers.

We are people

We highly value and respect the individuality of our customers and partners and their varied business challenges. We go beyond to provide an effective, professional service that supports their business.

We are open

We are clear about who we are, what we do and how we do it. We listen carefully to our exceptional people, customers and partners to build trusted relationships and provide the highest-performing sales engagement solutions to support their success.

Meet your campaign team

Sopro clients get a dedicated two person team that work tirelessly to improve campaign performance. But those two are the tip of the iceberg, with an army of circa 300 experts backing them up.

Customer Success

The face of Sopro, and your go to trusted advisors. Our Customer Success team are proactive, innovative, and creative. And they'll go the extra mile to build the campaign you deserve.

Operations

The wizards behind the campaigns, these guys don't rest until they've pulled every lever and tweaked every button, in their never-ending pursuit of the perfect campaign.

Tech

The brains behind our world-class software, this team of self-confessed geeks build systems that deliver emails at an astonishing rate, and create cutting edge tech to take prospecting to the next level.

Compliance and data

The number boffins, our compliance and data experts are next-level clever, making sure everything we do is best in class and watertight.

Life at Sopro

Check out life at Sopro

Our leadership team

Every member of our team is focused on delivering success for our clients. And while we can't introduce every Sopro employee, you can meet our leadership team here.

Rob Harlow

Co-founder and CINO rob@sopro.io

Rob has been a dedicated geek ever since being given a ZX Spectrum at 8 years old and spending an entire summer copying the code for Hangman.

When he sold his first website aged 12 he started to consider doing it for a living. He currently looks after everything tech at Sopro: he wrote the first line of code and now manages a team of over 30 engineers.

Ryan Welmans

Co-founder and CEO ryan@sopro.io

A numbers guy at heart, our commercial co-founder Ryan builds, bolsters and steers the ship as an accountable, strategic and highly technical business leader.

Ryan co-founded Sopro in 2015 and has directly founded or provided non-executive leadership to several high-growth tech startups through the Founders Hub incubate and accelerate programs.

Monika Joshevska

Head of Operations and Country Manager monika@sopro.io

Monika joined Sopro as the first employee in Macedonia in 2016, and works with Operations, Reporting, R&D and Tech.

She is responsible for planning, building and overseeing service delivery. It’s her team of prospecting experts that work on campaigns day-to-day, driving amazing results for our clients.

Monika also set up the Macedonian branch and works on building the Sopro brand locally.

Steve Harlow

Chief Sales Officer steve@sopro.io

Steve accidentally fell into sales 17 years ago. He’s done it all from cold calling to multiple sales team management.

He spotted the benefit of Sopro straight away, and now heads up the internal and external sales teams, as well as our partnership network.

Michelle Thomas

Chief People Officer michelle@sopro.io

Michelle has been working in HR for 18 years, and loves how focusing on people can drive organisational success. She believes Sopro is a great HR opportunity: it’s a fantastic place to work that people are keen to join and never want to leave!

Michelle helps to add some of the fun to the office: organising cocktail evenings, ice cream making challenges, and yoga classes.

David Edmondson

Group Finance Director david@sopro.io

David started his finance career with Deloitte in 1997 and has accumulated 20+ years of post-qualification experience across a mixture of PLC’s and fast-growing SME’s.

Over the last five years, he has been focused on working with owners and SMT’s within the martech sector ensuring financial control whilst driving the commercial goals of the business. He oversees the Sopro group finance function.

Victoria Heyward

Director of Marketing victoria.heyward@sopro.io

Vic sits at the heart of the creative marketing team at Sopro, responsible for overseeing the Sopro brand and leading the strategic and creative direction of content. Her enthusiasm for changing the perception of B2B marketing knows no bounds.

Vic has over 10 years experience working in leading Martech brands and creative digital agencies, and believes that marketing in B2B is full of creative opportunities – it’s about being open to pushing the boundaries!

Lizzie Counihan

Chief Customer Experience Officer lizzie@sopro.io

Lizzie joined Sopro in 2019 and is responsible for driving our customer success strategy.

She brings over a decade of experience heading up global and industry-leading client teams and is a firm believer that investing in people is the key to customer and business success.