New Product/Service Launch

SoPro B2Gov Package

If COVID-19 has triggered a need to re-think your business or marketing strategy, then we can help.

Although in its infancy, it’s clear that the Coronavirus crisis is leading to a whole new way of economic thinking.

In any moment of change, the ability for businesses to act swiftly, carries significant market advantages.

SoPro Managed Pivot Service Pack

SoPro has supported new product and service launches for years. We understand the exact steps required when rolling out new propositions or reaching new markets and our Managed Pivot does this in 4 simple steps:

  1. Market scoping – We’ll provide a map of your intended market and detail audience numbers by sector and by company size.
  2. Full competitor assessment
  3. Campaign messaging - To position the new proposition perfectly via direct outreach.
  4. Monthly direct outreach – At a volume which we can increase or decrease, in line with the capacity of your sales team (I.e. 1000 prospects engaged per month).

Our 4 step plan is a proven recipe and a great solution to get new propositions off the ground in a short space of time.

MD2MD Case Study

Take MD2MD for example; a hugely successful membership organisation helping Managing Directors and Business Owners to exchange valuable peer support in a group format, operating a primarily face to face, event oriented business model.

With restrictions on travel and social proximity, MD2MD naturally experienced disruption. The new trading conditions prompted the business to review and challenge every aspect of the traditional model. This quickly led to a fully digitalised repositioning with the business deploying a tech enabled video participation model within weeks. Not only has the take up been impressive in a very short space of time, but the new model offers the full value of the existing service, with several costs removed from the equation (I.e. venue hire). Arguably a more competitive proposition then the original.

Pop over to MD2MD here and give Bob Bradley our regards.

Here’s a brief example of SoPro performance and cost comparisons against traditional alternatives:

PPC/Adwords
(PER MONTH)
Physical Trade Show
(PER SHOW)
Telesales
(PER MONTH)
SoPro Managed Pivot
(PER MONTH)
Prospects Engaged 50 250 1000 500
Sales Opportunities 10 10 10 25
Total Cost £5,000 £25,000 £10,000 £1,500
Cost per sales opportunity £500 £2,500 £1,000 £60
Cost per sale (20% close rate) £2,500 £12,500 £5,000 £300

The SoPro Story

This brief intro video outlines our prospecting service and some of the specific problems we solve as we continue to help our amazing clients grow. Welcome to SoPro.

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SoPro for Businesses With Sales Teams

SoPro comes in a variety of flavours (…all awesome). One of the most common and most effective ways that businesses use SoPro, is to support existing sales teams with a consistent flow of leads. Let’s be honest, salespeople don’t enjoy prospecting, they really don’t like cold calling and they HATE admin. Should those 3 elements really form 60% of their role? In this video team SoPro talk through aspects of the SoPro service that are more relevant to businesses with an existing sales team.

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SoPro – a Client’s Story

In this video, Tim Cumming, Director at Working Beautifully, talks through his experience as a SoPro client. We’ve been rocking Tim’s world for years now and we’ve loved watching the Working Beautifully brand and business grow from strength to strength as we’ve helped him land client.. after client… after client. Nobody knows the SoPro service better than this guy.

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DIY SoPro

SoPro knows the best way for businesses to appreciate our service is to run a prospecting campaign yourselves. This parody video is our handy how to guide for a DIY SoPro campaign.

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Totally Bonkers 60 Second Explainer

What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.

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Multi-Award Winning Prospecting Service
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"We have found our partnership with Sopro seamless. The relationship we hold with them is very open and transparent and we are able to work both collaboratively and effectively in our marketing effort. The sopro Hub gives us incredible visibility on our email responses to the data and all the information we need is housed in one place and making it simple to navigate through."

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Marketing Executive - Omni RMS

"Working with SoPro has enabled us to present Viadynamics’ offer to key decision makers. It has generated conversations with a number of organisations and won us new customers. The SoPro platform is very efficient, and their customer service is excellent."

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Partner - Viadynamics

"SoPro’s customer service is second to none. They are always available to help resolve and questions or challenges that we have and because of their experience their guidance on campaign structure and content is invaluable. Both the teams in Brighton and Skopje are always prepared to go the extra mile. It’s fantastic to work with such an innovative team that are as committed to our business success as their own. "

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Sales Development - Boxever

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