Headquartered in Brighton, Sopro provide sophisticated digital marketing services to hundreds of businesses, from global brands to sector leaders and new entrants too.
We have spent five years redefining B2B demand generation techniques and striving to prove that there are much more predictable, higher quality ways to harness new social networks in order to create demand and interest for relevant suppliers.
Voted Tech Company of the Year by Campaign Magazine, we’ve been busy collecting awards for our people, service, technology and business results. We are proud to be one of the UK’s fastest growing digital marketing agencies, but we want to grow more. This is a new role, and a crucial one. It’s an incredible opportunity within an ambitious team.
Sopro are part of the G33K Holdings group.
We are looking for an experienced Digital Marketing Lead to join our UK Marketing function. Working closely with the Head of Marketing, you will manage our social media presence and engage and nurture important community groups (some of which are already established) using a variety of digital platforms and tools including running our email nurture programme.
Your activity will raise our brand profile, promote our thought leadership content and generate new business enquiries and recommendations by raising awareness about Sopro and educating these communities about lead generation. You will be a tech-savvy professional, experienced in social media, PR and promotional events, with exceptional oral and written communication skills to develop engaging content. As the face and voice of our brand, you should be a ‘people person’ with great customer service skills and the ability to moderate online and offline conversations with our community.
This is an exciting role in a relatively new team so there is huge potential to make your mark in a fast-growing business and within a supportive, close-knit team.
You will be accountable for our social, communities and email nurture targets (traffic & leads)
Set and implement social media and communication campaigns to align with marketing strategies
Plan and execute our email nurture programme
Research, identify and engage existing digital communities and establish new ones too
Provide engaging text, image and video content for social media accounts
Respond to comments and customer queries in a timely manner
Monitor and report on feedback and online reviews
Organize and participate in events to build community and boost brand awareness
Coordinate with the business to ensure that they are aware of your progress and that you are aware of client feedback, trends and needs
Build relationships with customers, potential customers, industry professionals and journalists
Stay up-to-date with digital technology trends
Proven experience and ability to prioritise and juggle multiple projects and deadlines simultaneously
Carry out other ad-hoc duties as requested by senior management.
Proven work experience managing virtual communities, with experience launching community initiatives (e.g. building a digital forum, launching an ambassador program and creating an event series)
Experience running email nurture programmes to specific groups of prospects and customers
Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
Excellent verbal communication skills
Excellent writing skills
Hands on experience with social media management for brands
Ability to interpret website traffic and digital customer engagement metrics
Knowledge of digital marketing and marketing channels
Attention to detail and ability to multitask
Commercially minded with an understanding of the B2B sales cycle and the types of challenges faced by business owners, sales, and marketing professionals
Strategic thinking with an entrepreneurial spirit; you are passionate, persuasive and inspiring
An orientation toward action and passion for execution
BSc degree in Marketing or relevant field.
Personal Attributes, Knowledge & Experience
Responsive and delivery focused – able to turnaround quality content swiftly
Exceptional writing skills – your understanding of the B2B sales cycle means you are able to produce content which appeals to a range of audiences at all stages of the SoPro sales cycle; from awareness to retention.
Results driven and ROI focussed – whether it was downloads, increasing traffic or generating sign ups you will be able to demonstrate how you have measured the success of previous campaigns
Curious – keen to understand the ‘bigger picture’ and gather information/make connections
Driven by continuous improvement – looks for new ways of working, takes ownership to generate content ideas and deliver original and imaginative approaches to content marketing campaigns and channels
Relationship Management and collaboration – with multiple stakeholders to achieve shared goals and proactive in contributing to the success of others
At Sopro we invest in our people – they are what makes our company great and we work hard to make sure that everyone feels like a valued member of the team. Some of the perks we offer:
Excellent central Brighton office location (full of great people)
Regular social events
Open door policy to all levels of management – everyone’s ideas are listened to and in a lot of cases, implemented