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Affiliate & partner program lead

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Affiliate & partner program lead

Posted on: January 27, 2021

Contract type: Full Time

Location: Brighton, UK

Affiliate & Partner Program Lead

Job description

Headquartered in Brighton, Sopro provide sophisticated digital marketing services to hundreds of businesses, from global brands to sector leaders and new entrants too.

We have spent five years redefining B2B demand generation techniques and striving to prove that there are much more predictable, higher quality ways to harness new social networks in order to create demand and interest for relevant suppliers.

Voted Tech Company of the Year by Campaign Magazine, we’ve been busy collecting awards for our people, service, technology and business results. We are proud to be one of the UK’s fastest growing digital marketing agencies, but we want to grow more. This is a new role, and a crucial one. It’s an incredible opportunity within an ambitious team.

Sopro are part of the G33K Holdings group.


The Role

We are looking for an experienced affiliates and partnerships professional to join our UK Marketing function. Working closely with the Head of Marketing, you will set out, define and execute an affiliate and partner program that will increase traffic, leads and revenue.

Our affiliate and partnership channels are an important part of our acquisition strategy and in addition to working with our business partners, you will be working with hundreds of website affiliates and businesses, ensuring that they have the insights, content and tools to promote us to their audiences and customers. It’s a fast-paced and varied role, with a multitude of strategic, technical, commercial & creative management skills required.

You will be a tech-savvy professional, experienced in delivering a successful affiliate and partner program, with exceptional oral and written communication skills to develop engaging content. As the face and voice of our brand, you should be a ‘people person’ with great customer service skills and the ability to build strong relationships.

This is a new and exciting role in a relatively new team so there is huge potential to make your mark in a fast-growing business and within a supportive, close-knit team.

Key responsibilities
  • Own our affiliate and partner targets (traffic & leads)
  • Define and coordinate the affiliate and partner program strategy to drive traffic and revenue
  • Manage existing relationships with key affiliates and partners as well as drive new opportunities and partnerships
  • Identify innovative opportunities to grow these channels, pitching to internal stakeholders & executing them effectively
  • Independently carrying out day to day optimisation & maximisation
  • Responsible for seasonal planning & partner outreach
  • Gather data, generate reports and carry out advanced performance analysis, checking data to ensure accuracy at every stage and reporting back to management
  • Continually review and suggest changes to tactics based on current performance and impact on campaign goals & KPIs
  • Coordinate with the business to ensure that they are aware of your progress and that you are aware of client feedback, trends and needs
  • Stay up-to-date with digital technology trends
  • Proven experience and ability to prioritise and juggle multiple projects and deadlines simultaneously
  • Carry out other ad-hoc duties as requested by senior management.

Person Specification:

  • Proven work experience as an affiliate and partner program specialist, with experience defining and coordinating the strategy to drive traffic and revenue
  • Existing network of contacts at the major B2B content sites as well as affiliate networks
  • You will need to be pro-active, an excellent communicator and driven to exceed targets
  • Ability to negotiate & pitch
  • Excellent verbal communication skills
  • Excellent writing skills
  • Ability to interpret website traffic and digital customer engagement metrics
  • Knowledge of digital marketing and marketing channels
  • Attention to detail and ability to multitask
  • Commercially minded with an understanding of the B2B sales cycle and the types of challenges faced by business owners, sales, and marketing professionals
  • Strategic thinking with an entrepreneurial spirit; you are passionate, persuasive and inspiring
  • An orientation toward action and passion for execution
  • BSc degree in Marketing or relevant field or equivalent.


Personal Attributes, Knowledge & Experience

  • Responsive and delivery focused – able to turnaround quality content swiftly
  • Exceptional writing skills – your understanding of the B2B sales cycle means you are able to produce content which appeals to a range of audiences at all stages of the SoPro sales cycle; from awareness to retention.
  • Results driven and ROI focussed – whether it was downloads, increasing traffic or generating sign ups you will be able to demonstrate how you have measured the success of previous campaigns
  • Curious – keen to understand the ‘bigger picture’ and gather information/make connections
  • Driven by continuous improvement – looks for new ways of working, takes ownership to generate content ideas and deliver original and imaginative approaches to content marketing campaigns and channels
  • Relationship Management and collaboration – with multiple stakeholders to achieve shared goals and proactive in contributing to the success of others
The package

At Sopro we invest in our people – they are what makes our company great and we work hard to make sure that everyone feels like a valued member of the team. Some of the perks we offer:

  • Competitive salary
  • Excellent central Brighton office location (full of great people)
  • Regular social events

Open door policy to all levels of management – everyone’s ideas are listened to and in a lot of cases, implemented

How To Apply
Please submit your CV to cv@sopro.io

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