COVID-19 IMPACT:

Transportation / Trucking / Railroad

Industry Update: 06.07.2020

Vertical: Transportation/Trucking/Railroad
Type: B2B
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Transportation / Trucking / Railroad, what are we seeing?

With the immediate cessation of several transport reliant industries, the transport industry at large is reallocating focus and resources to support a change in demand, for example, supporting new B2C channels and assisting with Government sector critical infrastructure and vital operations.

What do these businesses need to do now?

1. Adjust your business targeting

Identify and target the specific B2B, third sector and B2C sectors that require your expertise. Quickly. Before other providers do.

2. Review your marketing channels
MARKETING CHANNELS VIABILITY
B2B Direct Mail

NOT VIABLE

Telesales

NOT VIABLE

Paid Search

PARTIAL VIABILITY

Networking dinners/drinks & Partner Events

NOT VIABLE

Tradeshows and Exhibitions

NOT VIABLE

Awards Circuit

NOT VIABLE

Billboards and physical display (town centres etc)

NOT VIABLE

TV

NOT VIABLE

Door to door sales

NOT VIABLE

Word of mouth

PARTIAL VIABILITY

Social Media

PARTIAL VIABILITY

Digital Outreach i.e. B2B prospecting

VIABLE

3. Revise your proposition

We are seeing a huge surge in demand for your sector. It is critical that you adjust your proposition (and in many cases your product or service offering too) for each new target audience; speaking their language and solving their logistical problems.

SoPro can help you engage with the right people in these businesses, many of whom need your expertise now more than ever. We can help you map your intended market, assess your new competitors, craft your new sales pitch and engage new prospects.

4. Revise your messaging

To focus on how you can bolster overwhelmed distribution infrastructure with immediate, reliable support.

Start by looking at the competitors you are about to go head to head with. Then think about the differences that you can bring.

There is a good chance that your expertise and enthusiasm will be a breath of fresh air to this new audience.

At SoPro, we help businesses take their product to new markets all the time. You’ve changed the way you work. Let us take your message to a new set of customers.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

Our Totally Bonkers 60 Second Explainer Video

What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.