The business world now recognises that pandemic conditions are here to stay.
SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.
We are now witnessing the largest and most complex change management project in the history of humankind.
The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.
Our printing customers are experiencing a significant increase in demand from the healthcare and government sectors in contrast with a much larger decline in print volume across the business, media and professional sectors.
There is an opportunity to widen your reach within your existing target market, whilst targeting other sectors such as government and healthcare who we know have significant print requirements.
| MARKETING CHANNELS | VIABILITY |
|---|---|
| B2B Direct Mail | NOT VIABLE |
| Paid Search | PARTIAL VIABILITY |
| Tradeshows and Exhibitions | NOT VIABLE |
| Awards Circuit | NOT VIABLE |
| Word of mouth | PARTIAL VIABILITY |
| Social Media | PARTIAL VIABILITY |
| Digital Outreach i.e. B2B prospecting | VIABLE |
Identify areas of print work that you are well set up for. Think about how COVID-19 has presented new challenges to your target market. Accentuate the competitive advantages that you can offer, including speed to print, online accessibility and digital technology. Tailor your offering to attract immediate enquiries.
Flexible payment terms are being well received and would be beneficial if available.
Revise messaging to set out how your proposition directly contributes to overcoming the current sector specific challenges that your clients have faced. If you have relevant case studies or stories, that prospects can read or watch, then make sure they are readily available.
At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.
“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”
Nick Washington-Jones, Managing Director, Tack UK
What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.