COVID-19 IMPACT:

Printing

Industry Update: 30.09.2020

Vertical: Printing
Type: B2B
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Printing, what are we seeing?

Our printing customers are experiencing a significant increase in demand from the healthcare and government sectors in contrast with a much larger decline in print volume across the business, media and professional sectors.

What do these businesses need to do now?

1. Adjust your business targeting

There is an opportunity to widen your reach within your existing target market, whilst targeting other sectors such as government and healthcare who we know have significant print requirements.

2. Review your marketing channels
MARKETING CHANNELS VIABILITY
B2B Direct Mail

NOT VIABLE

Paid Search

PARTIAL VIABILITY

Tradeshows and Exhibitions

NOT VIABLE

Awards Circuit

NOT VIABLE

Word of mouth

PARTIAL VIABILITY

Social Media

PARTIAL VIABILITY

Digital Outreach i.e. B2B prospecting

VIABLE

3. Revise your proposition

Identify areas of print work that you are well set up for. Think about how COVID-19 has presented new challenges to your target market. Accentuate the competitive advantages that you can offer, including speed to print, online accessibility and digital technology. Tailor your offering to attract immediate enquiries.

Flexible payment terms are being well received and would be beneficial if available.

4. Revise your messaging

Revise messaging to set out how your proposition directly contributes to overcoming the current sector specific challenges that your clients have faced. If you have relevant case studies or stories, that prospects can read or watch, then make sure they are readily available.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

Our Totally Bonkers 60 Second Explainer Video

What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.