Industry Update: 16.01.2021

Vertical: Plastics
Type: B2B
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Plastics, what are we seeing?

We are seeing significant change in the plastics sector, which has been quick to react to COVID-19 and keen to increase on-shore (domestic) plastic production. There’s a desire to up-skill too. Over 3,000 UK manufacturing and engineering companies registered for the NHS ventilator challenge. Thousands of other manufacturers are taking advantage of low component price, rapid tool manufacture and short lead times to change lines and bring new plastic injection moulded products to market, notably medical related, though we expect non-medical products to feature as supply and demand re-balances.

What do these businesses need to do now?

1. Adjust your business targeting

Unsurprisingly, we are seeing high demand for plastics within the medical and FMCG sectors.

We expect to see significant innovation in domestic plastic production as customers are prepared to pay for availability and COVID-19 safety measures.

And we anticipate that UK consumers will come to value ‘made in the UK’ products.

2. Review your marketing channels
B2B Direct Mail




Paid Search


Tradeshows and Exhibitions


Awards Circuit


Door to door sales


Word of mouth


Social Media


Digital Outreach i.e. B2B prospecting


3. Revise your proposition

To explain how your product or service fits in a post COVID-19 World.

Be clear about how you can help in high demand sectors.

We are seeing manufacturers and suppliers accentuating flexibility, speed, quality and any additional advantages such as sterile and anti-viral packaging.

4. Revise your messaging

Because this sector is evolving very quickly, it is important that your messaging reflects how your business is reacting.

Focus on how you can help your customers and prospects with solutions to the challenges that COVID-19 is throwing up.

Touch on capturing and servicing unmet demand. With high demand products and services, talk about service levels and accentuate on flexibility and turn-around.

And if it’s made in the UK, then proudly state this – we believe that this could become a premium message that will out-last the Coronavirus crisis.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

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