Package/Freight Delivery

Industry Update: 20.01.2021

Vertical: Package/Freight Delivery
Type: B2Both
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Package/Freight Delivery, what are we seeing?

High parcel volumes handled by the national and local operators, all of whom have adapted their deliveries to reduce the risk of their employees catching COVID-19 whilst at work, offering pandemic safe models including “clean operations” and contact-free pickup/drop off.

With the closure of most retail premises, demand is also spiking for dropshipping infrastructure and distribution models to avoid local warehousing, storage and re-transport costs where no longer needed.

What do these businesses need to do now?

1. Adjust your business targeting

If you have capacity and the operational ability to serve the UK express market then consider doing so.

We are seeing high demand for medical and pharma logistics, last-mile deliveries (mainly groceries and e-retail) and larger consignments.

If you are considering this option, then talk to us because we have significant experience in the space, and can help you by identifying, segmenting and and sizing the new market.

2. Review your marketing channels
B2B Direct Mail




Paid Search


Networking dinners/drinks & Partner Events


Tradeshows and Exhibitions




Awards Circuit


Billboards and physical display (town centres etc)




Door to door sales


Digital Outreach i.e. B2B prospecting


3. Revise your proposition

So that it clearly states how you can help in high demand sectors right now.

Typically, these will be related to your capacity, service levels and operational capability including geographical coverage.

You should also explain the operational changes you have made post COVID-19. We are seeing providers accentuating flexibility, speed, quality certification and (for pharma logistics and last-mile deliveries) cold chain capabilities.

4. Revise your messaging

Set out how your proposition directly contributes to overcoming the current challenges associated with high demand during a global pandemic lockdown.

Touch on capturing and servicing unmet demand.

Focus on robust distribution models, quality certification (where applicable) and ability to supply now. Include any relevant COVID-19 client case studies.

Set out attractive commercial terms if able.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

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