The business world now recognises that pandemic conditions are here to stay.
SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.
We are now witnessing the largest and most complex change management project in the history of humankind.
The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.
We are seeing significant disruption to the outsourcing sector as many providers are unable to provide a service until their staff can travel freely, leaving customers with no choice but to try to take the work back in-house. So, there are opportunities for outsource providers with capacity to pick up short term service contracts as well as new incoming projects.
We are seeing an adjustment in targeting to reach those sectors most in need of outsourcing support. These include high demand areas such as financial services, insurance, accounting, utilities, information technology and customer service.
| MARKETING CHANNELS | VIABILITY |
|---|---|
| B2B Direct Mail | NOT VIABLE |
| Telesales | NOT VIABLE |
| Paid Search | PARTIAL VIABILITY |
| Tradeshows and Exhibitions | NOT VIABLE |
| Awards Circuit | NOT VIABLE |
| Door to door sales | NOT VIABLE |
| Word of mouth | PARTIAL VIABILITY |
| Social Media | PARTIAL VIABILITY |
| Digital Outreach i.e. B2B prospecting | VIABLE |
Now is not the time to win deals on price.
Identify those sectors most in need of support and understand the challenges in play. Sectors with large customer bases typically have significant inbound/outbound contact centre and BPO requirements, these industries are in turmoil right now as domestic and offshore centres have been heavily disrupted by lockdown and social distancing measures. Even those centres that are now back online are facing major capacity challenges in all operating sites due to reduced density workstation policies. As a result, shorter term, overflow and supplementary operational support services are in high demand right now.
Think about how COVID-19 has affected them and what their immediate problems are; is it the service of short term contracts or is it likely that they will have new requirements too? Accentuate the competitive advantages that you can offer by highlighting short training lead times, quick setup, immediate capacity and impressive ramp times.
Revise messaging to set out how your proposition directly contributes to overcoming the current challenges. Lead with speed, capacity and directly relevant experience. Right now if you can genuinely solve the serious challenges presenting themselves across customer acquisition, customer service or operational/process support then you have a good chance of being considered.
Speed is of the essence right now and consideration of your service will be brief at best. If you have stronger online content such as case studies that prospects can read or watch, then make sure it’s readily available and tailored to the sectors you are targeting.
At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.
“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”
Nick Washington-Jones, Managing Director, Tack UK
What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.