COVID-19 IMPACT:

Nonprofit Organization Management

Industry Update: 30.09.2020

Vertical: Nonprofit Organization Management
Type: B2B
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Nonprofit Organization Management, what are we seeing?

The pandemic has had significant impact on the non profit sector. The lockdown has created an organisational challenge as staff work from home. Voluntary funding has decreased across the board, with funding concerns across most sectors. Mobile campaigning, field support generation and telephone supporter generation activities have been heavily impacted. Where charitable donations are relied upon, point of sale cash donation boxes are largely non-operational due to retail closures and a growing shift away from cash payments in general. It is a very difficult time to exist in this space and the pandemic has taken a heavy toll wih many big brand NFP closures already.

What do these businesses need to do now?

1. Adjust your business targeting

Businesses recognise that non profit organisations are facing a funding crisis. They are also looking for causes to support. We can help you expand your reach and talk to businesses who may be interested in working with you, and helping you with your long term goals.

Individuals are also still keen to support the causes they hold dear however the engagement and funding models that are working right now are almost exclusively digital. (Interestingly this actually allows for an expanded reach, with supporter proximity no longer a critical factor).

2. Review your marketing channels
MARKETING CHANNELS VIABILITY
B2B Direct Mail

NOT VIABLE

Paid Search

PARTIAL VIABILITY

Tradeshows and Exhibitions

NOT VIABLE

Awards Circuit

NOT VIABLE

Word of mouth

PARTIAL VIABILITY

Social Media

PARTIAL VIABILITY

Digital Outreach i.e. B2B prospecting

VIABLE

3. Revise your proposition

Take bold steps into B2B if you haven’t already, create a story around why you need help and what help you need, so that businesses understand the critical role that they could play in supporting you. Make it clear what’s in it for them.

4. Revise your messaging

Targeting businesses (as opposed to individuals) will require revised messaging to set out how supporting your proposition directly contributes value to businesses, either through positive PR, CSR, staff happiness or other viable angles. Not to mention the value of any products or services you may be promoting.

Present products/services in their context as part of the solution to the pandemic crisis… how will your proposition ultimately be a step forward for the customer?

If you have online content that prospects can read or watch, then make sure it’s readily available.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

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