COVID-19 IMPACT:

Motion Pictures and Film

Industry Update: 06.07.2020

Vertical: Motion Pictures and Film
Type: B2B
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Motion Pictures and Film, what are we seeing?

We’re seeing a rapid shift from traditional on-location shoots to off-site production using animation, stock footage and CGI, whilst many businesses (and would-be customers) are unaware that video production is a communication format option open to them during the crisis.

Huge demand for B2C TV Ads being re-shot for pandemic sensitive content. All movie production is indefinitely suspended.

What do these businesses need to do now?

1. Adjust your business targeting

Identify and target the specific B2B industries that are still operating effectively.

Target B2C consumer brands to re-shoot existing brand ads and content with new creative. Target businesses with historic demand for video, typically larger corporates.

2. Review your marketing channels
MARKETING CHANNELS VIABILITY
B2B Direct Mail

NOT VIABLE

Telesales

NOT VIABLE

Paid Search

PARTIAL VIABILITY

Networking dinners/drinks & Partner Events

NOT VIABLE

Tradeshows and Exhibitions

NOT VIABLE

Radio

PARTIAL VIABILITY

Awards Circuit

NOT VIABLE

Billboards and physical display (town centres etc)

NOT VIABLE

TV

NOT VIABLE

Door to door sales

NOT VIABLE

Digital Outreach i.e. B2B prospecting

VIABLE

3. Revise your proposition

Forget motion pictures for the time being.

Generally speaking, the video production proposition needs to use stock footage, CGI and animated videos. On-site shoots are neither in demand or possible right now.

Target B2C consumer brands, pitching to re-shoot existing brand ads and content with new scenario appropriate creative.
Target businesses with historic demand for video, typically larger corporates, to support the current video demand or re-version existing content.
Target events companies looking for video-based solutions for events.

SoPro can help you engage with the right people in these businesses, many of whom need your expertise now more than ever.

4. Revise your messaging

To present a revised proposition as an essential part of the path forward:

The rapid global shift to ‘online first’ is making video content more critical to sales than ever. It is important to invest now in video or risk losing ground. (Can we help with that?)

There’s a good chance your existing brand video content is no longer appropriate or needs updating for sensitivity. (Can we help with that?)

Events companies are all shifting to video-based propositions, can we help you do the same?

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

Our Totally Bonkers 60 Second Explainer Video

What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.