COVID-19 IMPACT:

Mining & Metals

Industry Update: 06.08.2020

Vertical: Mining & Metals
Type: B2B
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Mining & Metals, what are we seeing?

The pandemic had an immediate impact on the global economy, reaching across all industries. The initial impact for our mining customers was on day-to-day operations and ways of working. As well as measures such as social distancing, some have closed access to their sites and maintained operations with minimal staff. We are also seeing some defer non-critical maintenance and other non-prioritised activities. This is beginning to change now, as the global supply chain evolves with a change in consumer demand. Logistics have been interrupted, in particular cross border deliveries.

What do these businesses need to do now?

1. Adjust your business targeting

We are seeing our Mining and Metals clients adjust their targeting to counter-balance any fall in client demand and attract new enquiries or orders from sectors experiencing increased demand and/or disruption to existing supply lines.

2. Review your marketing channels
MARKETING CHANNELS VIABILITY
B2B Direct Mail

NOT VIABLE

Paid Search

PARTIAL VIABILITY

Tradeshows and Exhibitions

NOT VIABLE

Awards Circuit

NOT VIABLE

Word of mouth

PARTIAL VIABILITY

Social Media

PARTIAL VIABILITY

Digital Outreach i.e. B2B prospecting

VIABLE

3. Revise your proposition

Identify areas that are currently under-supplied. Demand will have reduced in certain areas while peaking in others. Accentuate the competitive advantages that you can offer, namely reliable product volumes and rapid delivery times to fill gaps in existing supply lines caused by ongoing international disruption. Tailor your offering to attract immediate enquiries. Demonstrate you understand the urgency.

4. Revise your messaging

Dial back the sales spiel and revise all messaging to simply set out how your proposition directly contributes to overcoming the current challenges. I.e. In this case you are the much needed solution to help customers meet existing commitments that are currently in jeopardy due to supply chain disruption. Convey that message clearly and it will resonate with the customers in need of support. If you have online content that’s current or pandemic specific, that prospects can read or watch, then make sure it’s readily available to support your message. Always remember 33% of respondents will view your website before replying to your email.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

Our Totally Bonkers 60 Second Explainer Video

What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.