COVID-19 IMPACT:

Media Production

Industry Update: 30.09.2020

Vertical: Computer Networking and Cyber Security
Type: B2B
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Media Production, what are we seeing?

Our media production customers are experiencing mixed fortunes. Whilst a global lockdown has created significant demand for video games and digital media, the lockdown has seen a virtual freeze for film and television production, whilst demand for print and publishing has been expectedly low. In all areas, there is a concern for the new content pipeline with a need to identify and generate new content, and the dificulties associated with doing so during social distancing restrictions. These are huge challenges and with them come clear opportunities for those that can help. Never has the digital content consumption rate been so high.

What do these businesses need to do now?

1. Adjust your business targeting

We are seeing pockets of demand which can only be properly explored by expanding your targeting to reach out to businesses who may not have heard about you. During lockdown, target those businesses that historically had a heavy reliance on non-digital content formats.

As the global lockdown eases, there is also a clear opportunity to support the resurgence in demand for non-digital channels, as businesses and consumers seek out their previous ways of exploring and consuming media.

2. Review your marketing channels
MARKETING CHANNELS VIABILITY
B2B Direct Mail

NOT VIABLE

Telesales

NOT VIABLE

Paid Search

PARTIAL VIABILITY

Tradeshows and Exhibitions

NOT VIABLE

Awards Circuit

NOT VIABLE

Word of mouth

PARTIAL VIABILITY

Social Media

PARTIAL VIABILITY

Digital Outreach i.e. B2B prospecting

VIABLE

3. Revise your proposition

Focus on provision of high-quality media to help customers overcome the significant disruption to their media schedules occurring as a result of the lockdown. Most visible demand is appearing on the digital side right now, so it may be worth pausing physical or non-digital content production and support services for the time being to allow full focus on the formats that are both viable and in demand.

Identify any areas of your specialism that are currently under-supplied. Accentuate the competitive advantages that you can offer, including sector expertise and turn-around, explaining why these are important now.

4. Revise your messaging

Revise messaging to set out how your media proposition directly contributes to overcoming the current business challenges. Business are faced with real challenges sourcing high-quality viable media content so the best messaging will be a succinct breakdown of your ability to supply at quality, fast.

If you have online content that prospects can read or watch, then make sure it’s readily available.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

Our Totally Bonkers 60 Second Explainer Video

What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.