COVID-19 IMPACT:

Mechanical or Industrial Engineering

Industry Update: 30.09.2020

Vertical: Mechanical or Industrial Engineering
Type: B2B
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Mechanical or Industrial Engineering, what are we seeing?

We are seeing significant change in the mechanical and engineering sector, which in many specialist areas, has been quick to react to COVID-19 and show that the UK can research, develop and build goods to meet post COVID-19 demand.

Not surprisingly, there’s a move towards servicing domestic and (some) international demand for medical and home products, from those that can provide oxygen, to those that can bake bread. And hundreds more.

We expect this trend to continue as UK customers look to onshore providers to avoid freight and shipping complications.

What do these businesses need to do now?

1. Adjust your business targeting

We are seeing significant changes in targeting as supply and demand pivots as a result of COVID-19. We are seeing UK manufacturers adjust their production to create goods in high demand B2C sectors such as medical, pharma, home & garden as well as the B2B sectors that are now looking for locally produced items, even if more expensive.

2. Review your marketing channels
MARKETING CHANNELS VIABILITY
B2B Direct Mail

NOT VIABLE

Telesales

NOT VIABLE

Paid Search

PARTIAL VIABILITY

Networking dinners/drinks & Partner Events

NOT VIABLE

Tradeshows and Exhibitions

NOT VIABLE

Radio

PARTIAL VIABILITY

Awards Circuit

NOT VIABLE

Billboards and physical display (town centres etc)

NOT VIABLE

TV

NOT VIABLE

Door to door sales

NOT VIABLE

Digital Outreach i.e. B2B prospecting

VIABLE

3. Revise your proposition

Set out how you have adjusted to a post COVID-19 World.

Be clear about how you can help in high demand sectors.

We are seeing manufacturing and industrial suppliers accentuating flexibility, speed, quality and any additional advantages such as sterile and anti-viral packaging.

4. Revise your messaging

Because this sector is evolving very quickly, it is important that your messaging reflects how your business is reacting.

Focus on how you can help your customers and prospects with solutions to the challenges that COVID-19 is throwing up.

Touch on capturing and servicing unmet demand. With high demand products and services, talk about service levels and accentuate on flexibility and turn-around.

And if it’s made locally, then proudly state this – we believe that this could become a premium message that will out-last the Coronavirus crisis.

Set out attractive commercial terms if able. Budgets are a challenge right now.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

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