Logistics and Supply Chain

Industry Update: 20.01.2021

Vertical: Logistics and Supply Chain
Type: B2B
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Logistics and Supply Chain, what are we seeing?

There are winners and losers in this ever-changing sector as some parts shut down, some recover and others boom.

Whilst the logistics of air freight and container shipping remain complex, we are seeing high demand within the UK express market for medical and pharma logistics, last-mile deliveries (mainly groceries and e-retail) and larger consignments.

With the closure of most retail premises, demand is also spiking for dropshipping infrastructure and distribution models to avoid local warehousing, storage and re-transport costs where no longer needed.

What do these businesses need to do now?

1. Adjust your business targeting

We’re seeing some change to targeting as operators with capacity, pivot to the high demand UK express market.

If you are considering this option, then talk to us because we have significant experience here and can help you by identifying and sizing the new market opportunities for you.

2. Review your marketing channels
B2B Direct Mail




Paid Search


Tradeshows and Exhibitions


Awards Circuit


Door to door sales


Word of mouth


Social Media


Digital Outreach i.e. B2B prospecting


3. Revise your proposition

Whether you are pivoting to a new service model, a new sector or operating as usual, it is important that your proposition offers clear and genuine solutions to the many high demand scenarios occuring right now.

Typically, these will be related to your capacity, lead times, service levels and operational capability including geographical coverage.

If you are pivoting, then research your new competitors to see how their proposition differs and what they believe are the areas of competitive advantage. We are seeing providers accentuating flexibility, speed, quality and (for pharma logistics and last-mile deliveries) cold chain capabilities.

4. Revise your messaging

Set out how your proposition directly contributes to overcoming the current challenges.

Touch on capturing and servicing unmet demand.

Focus on robust distribution models, quality certification and ability to mobilise now. Include any relevant COVID-19 client case studies.

Set out attractive commercial terms if able.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

Our Totally Bonkers 60 Second Explainer Video

What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.