Legal Services

Industry Update: 20.01.2021

Vertical: Legal Services
Type: B2Both
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Legal Services, what are we seeing?

The pandemic is triggering short and long-term consequences that include a wide range of social and legal issues for people in their everyday lives, and huge policy interventions by governments. We are seeing particular movement within Conveyancing and Property, Employment and Private client, with a likely surge in Commercial and Corporate as clients receive new or revised instructions.

What do these businesses need to do now?

1. Adjust your business targeting

We are seeing legal services clients adjust their targeting to counter-balance any fall in client demand and attract new enquiries or instructions.

2. Review your marketing channels
B2B Direct Mail




Paid Search


Networking dinners/drinks & Partner Events


Tradeshows and Exhibitions


Awards Circuit


Door to door sales


Word of mouth


Social Media


Digital Outreach i.e. B2B prospecting


3. Revise your proposition

Identify areas of your specialism that are currently under-supplied. Think about how COVID-19 has presented new challenges to your clients. Accentuate the competitive advantages that you can offer, including your expertise in this area, explaining why these are important now. Tailor your offering to attract immediate enquiries.

4. Revise your messaging

Revise messaging to set out how your proposition directly contributes to overcoming the current challenges. If you have online content that prospects can read or watch, then make sure it’s readily available.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

Our Totally Bonkers 60 Second Explainer Video

What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.