Import and Export

Industry Update: 16.01.2021

Vertical: Import and Export
Type: B2B
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Import and Export, what are we seeing?

International supply chains have more-or-less ground to a halt with significant disruption across all routes. Air, sea and land based transport options are all impacted severely.

Very little freight traffic coming in and out of Europe and China has been disrupted for months. Even if the transport links are available, in many cases the production cycles are not operational within the areas able to export.

Many traditional transport hubs and routes are not available and goods prices are varying wildly as the supply/demand imbalances play out.

There is huge demand on this sector to source and supply parts, raw materials and supply chain requirements of the European and global production and retail sectors. It is chaos out there.

What do these businesses need to do now?

1. Adjust your business targeting

We are seeing significant changes in targeting as supply and demand pivots as a result of COVID-19. We are seeing domestic manufacturers, particularly in plastics and engineering adjust their production to create goods currently in high demand, notably for sectors such as medical, pharma, home, garden, food, drink and sport.

2. Review your marketing channels
B2B Direct Mail




Paid Search


Tradeshows and Exhibitions


Awards Circuit


Door to door sales


Word of mouth


Social Media


Digital Outreach i.e. B2B prospecting


3. Revise your proposition

Import and export is hot right now. A fast moving sector where the situation changes quickly. Whether you are pivoting to a new service model, a new sector or operating as usual, it is important that your proposition offers clear and genuine solutions to the many high demand scenarios occuring right now.

Typically, these will be related to your product range, capacity, lead times, service levels and operational capability including geographical coverage.

If you are pivoting, then research your new competitors to see how their proposition differs and what they believe are the areas of competitive advantage. We are seeing providers accentuating flexibility, speed, quality and (for pharma logistics and last-mile deliveries) cold chain capabilities.

4. Revise your messaging

Set out how your proposition directly contributes to overcoming the current challenges.

Touch on capturing and servicing unmet demand.

Focus on robust distribution models, quality certification and ability to mobilise now. Include any relevant COVID-19 client case studies.

Set out attractive commercial terms if able.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

Our Totally Bonkers 60 Second Explainer Video

What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.