COVID-19 IMPACT:

Electronic Manufacturing

Industry Update: 06.07.2020

Vertical: Electrical/Electronic Manufacturing
Type: B2B
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Electronic Manufacturing, what are we seeing?

We are seeing significant change in the electrical sector, offline retail demand lines have disappeared while those able to do so have shifted to digital models. End buyer profiles have shifted to younger average ages as a result and circumstantial scenarios have also shifted demand towards critical and essential goods over unnecessary, decorative or luxury goods. This also drives reduced overall demand as increased consumer frugality means more goods are repaired to meet longer life expectancy requirements. On the production side smaller manufacturers in particular are switching or adjusting product lines to meet short term specific demand and supply needs as a result of COVID-19.

Not surprisingly, there’s a move towards medical and home products, from those that can provide oxygen, to those that can bake bread. And hundreds more.

We expect this to expand to other areas as industry buyers and procurement chains look to onshore providers to avoid freight and shipping complications.

What do these businesses need to do now?

1. Adjust your business targeting

We are seeing major changes in targeting as supply and demand pivots as a result of COVID-19.

Lots of geographic changes to targeting as domestic markets spring to life. Industry based targenting changes are also coming into play as various industries or sales channels remain non-operational.

In some cases we are even seeing domestic manufacturers adjust their production to create own brand goods for B2B and B2C end customers.

2. Review your marketing channels
MARKETING CHANNELS VIABILITY
B2B Direct Mail

NOT VIABLE

Telesales

NOT VIABLE

Paid Search

PARTIAL VIABILITY

Tradeshows and Exhibitions

NOT VIABLE

Awards Circuit

NOT VIABLE

Door to door sales

NOT VIABLE

Word of mouth

PARTIAL VIABILITY

Social Media

PARTIAL VIABILITY

Digital Outreach i.e. B2B prospecting

VIABLE

3. Revise your proposition

Set out how you have adjusted to a post COVID-19 World.

Be clear about how you can help in high demand sectors.

We are seeing manufacturers and suppliers accentuating flexibility, speed, quality and any additional advantages such as sterile and anti-viral packaging.

4. Revise your messaging

Because this sector is evolving very quickly, it is important that your messaging reflects how your business is reacting.

Focus on how you can help your customers and prospects with solutions to the challenges that COVID-19 is throwing up.

Touch on capturing and servicing unmet demand. With high demand products and services, talk about service levels and accentuate on flexibility and turn-around.

And if it’s made locally, then proudly state this – we believe that this could become a premium message that will out-last the Coronavirus crisis.

Set out attractive commercial terms if able. Budgets are tight right now.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

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