COVID-19 IMPACT:

Computer Networking and Cyber Security

Industry Update: 06.07.2020

Vertical: Computer Networking and Cyber Security
Type: B2B
Covid Impact on Demand: Positive
Covid Impact on Ability to Supply: Negative
Viable Transition/Readjustment: Yes

We’re just ordinary people.

The business world now recognises that pandemic conditions are here to stay.

SoPro have direct access to several hundred B2B marketing operations, spanning 60+ verticals. In recent weeks we have seen major movement in global sentiment, shifting from defensive tactics to proactive strategy as realisation sets in.

We are now witnessing the largest and most complex change management project in the history of humankind.

The worlds businesses are rapidly readjusting to compete in a new world. Here’s how.

Computer Networking and Cyber Security, what are we seeing?

The COVID-19 outbreak is forcing millions of employees to work from home, presenting organisations with an unprecedented challenge, keeping as many business-critical functions running as possible whilst maintaining cyber security across distributed and predominantly offsite infrastructure. Our computer and network security customers have seen a large increase in demand for support on computer and network security strategy, implementation and testing.

As the longer term nature of the lockdown measures have become apparent, many businesses are recognising that short or even medium term support will definitely be required in this area.

What do these businesses need to do now?

1. Adjust your business targeting

We are seeing some providers pivot to serve new high demand market sectors such as professional services, retail, pharmaceuticals and logistics. Most existing industries still exist and continue to require support, however, huge drop off in demand has been seen across the events, hospitality and travel sectors among others.

2. Review your marketing channels
MARKETING CHANNELS VIABILITY
B2B Direct Mail

NOT VIABLE

Telesales

NOT VIABLE

Paid Search

PARTIAL VIABILITY

Networking dinners/drinks & Partner Events

NOT VIABLE

Tradeshows and Exhibitions

NOT VIABLE

Awards Circuit

NOT VIABLE

Digital Outreach i.e. B2B prospecting

VIABLE

3. Revise your proposition

Think about how COVID-19 has changed the way that your customers and prospects now have to work.

Highlight how your service can mitigate the risks that customers and prospects may be facing under distributed workforce models and predominantly inaccessible venues.

Reassure them by explaining how your skills and expertise can support them.

Idiot-proof the message. Cyber Security may be straightforward to you but it can be impenetrably complex to your target customers. Speed up the decision making process by packaging your service offering and pricing so that it is simple to understand and easy to assess.

Flexible payment terms are also in demand if you can support this option.

4. Revise your messaging

Revise your messaging to set out how your proposition directly contributes to overcoming their current COVID-19 operational challenges. Many of these relate to cyber security challenges.

Set out your proposition as one of the key steps to resuming operational normality. It is true!

Talk about your how quickly you can mobilise to resolve current problem scenarios and disruption.

Set out attractive commercial terms if able.

5. Drop the experts a line

At SoPro, business growth is what we do, and we've got the tech and team to quickly generate a healthy pipeline for your business. Our expert team are ready to discuss your campaign today.

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

Our Totally Bonkers 60 Second Explainer Video

What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.